Description
SWOT ANALYSIS OF MERCEDES BENZ SLK CLASS
SLK Class
Parent Company
Mercedes Benz and Daimler
Category
Sedan
Sector
Automobiles
Tagline/ Slogan
All you need for an enjoyable drive
USP
2-door sports car coupe from Mercedes Benz
STP
Segment
People who want to drive luxury cars
Target Group
Upper rich class businessmen who want cars as a status symbol
Positioning
A classy luxurious sedan for having a comfortable enjoyable drive
SWOT Analysis
1.SLK is a roadster that is at once sporty, light and short 2.Achieves 0-100kmph is 4.2 seconds 3.One of the most popular brand in terms of sales with over 40% choosing roadster as their Mercedes Benz car especially women 4.Mercedes Benz is one of the most popular brand names in the world Strength 5.It is a world leader in quality, luxury automobile segment
1.Mercedes Benz is an expensive car, thus has a limited target group 2.High maintenance cost and less mileage Weakness 3.Need good roads for better performance else might damage the car
1.Fast growing luxury automobile market 2.Increasing purchasing power parity Opportunity 3.Use the strong global brand presence to tap markets in India, China
and other emerging economies
1.Intense competition 2.Government regulations and increasing fuel prices Threats 3.Improvement in public transport
Competition
1.BMW 7 series 2.Porsche 911 Carrera 3.Jaguar 4.Ferrari 5.BMW M series Competitors 6.Audi R8
doc_233127216.docx
SWOT ANALYSIS OF MERCEDES BENZ SLK CLASS
SLK Class
Parent Company
Mercedes Benz and Daimler
Category
Sedan
Sector
Automobiles
Tagline/ Slogan
All you need for an enjoyable drive
USP
2-door sports car coupe from Mercedes Benz
STP
Segment
People who want to drive luxury cars
Target Group
Upper rich class businessmen who want cars as a status symbol
Positioning
A classy luxurious sedan for having a comfortable enjoyable drive
SWOT Analysis
1.SLK is a roadster that is at once sporty, light and short 2.Achieves 0-100kmph is 4.2 seconds 3.One of the most popular brand in terms of sales with over 40% choosing roadster as their Mercedes Benz car especially women 4.Mercedes Benz is one of the most popular brand names in the world Strength 5.It is a world leader in quality, luxury automobile segment
1.Mercedes Benz is an expensive car, thus has a limited target group 2.High maintenance cost and less mileage Weakness 3.Need good roads for better performance else might damage the car
1.Fast growing luxury automobile market 2.Increasing purchasing power parity Opportunity 3.Use the strong global brand presence to tap markets in India, China
and other emerging economies
1.Intense competition 2.Government regulations and increasing fuel prices Threats 3.Improvement in public transport
Competition
1.BMW 7 series 2.Porsche 911 Carrera 3.Jaguar 4.Ferrari 5.BMW M series Competitors 6.Audi R8
doc_233127216.docx