Description
SWOT ANALYSIS OF MERCEDES BENZ SL CLASS
Mercedes Benz SL Class Parent Company Category Sector Tagline/ Slogan Mercedes Benz and Daimler Sedan Automobiles The legendary sports car 7 gear electronic transmission which gives high power and top speed of 249kmph STP Segment Target Group Positioning People who want to drive luxury cars Upper rich class businessmen who want cars as a status symbol The fast exclusive sports car from Mercedes Benz SWOT Analysis 1.International celebrity brand ambassadors 2.Mercedes Benz convertible sports car 3. 0 to100 km/h in just 6.2 seconds with 7G tronic engine and a top speed of 249kmph 4.Has won accolades like ‘Most Technologically Advanced Car of the Year’ and ‘Best Designed Car of the Year’ 5.Mercedes Benz is one of the most popular brand names in the world Strength 6.It is a world leader in quality, luxury automobile segment 1.Mercedes Benz is an expensive car, thus has a limited target group 2.High maintenance cost and less mileage Weakness 3.Needs good road for premium performance
USP
1.Fast growing luxury automobile market 2.Increasing purchasing power parity Opportunity 3.Use the strong global brand presence to tap markets in India, China and other emerging economies 1.Intense competition 2.Government regulations and increasing fuel prices Threats 3.Improvement in public transport Competition 1.BMW 7 series 2.Porsche Boxster 3.Porsche 911 Carrera 4.Jaguar 5.Ferrari 6.BMW M series 7.Audi R8
Competitors
doc_409541738.docx
SWOT ANALYSIS OF MERCEDES BENZ SL CLASS
Mercedes Benz SL Class Parent Company Category Sector Tagline/ Slogan Mercedes Benz and Daimler Sedan Automobiles The legendary sports car 7 gear electronic transmission which gives high power and top speed of 249kmph STP Segment Target Group Positioning People who want to drive luxury cars Upper rich class businessmen who want cars as a status symbol The fast exclusive sports car from Mercedes Benz SWOT Analysis 1.International celebrity brand ambassadors 2.Mercedes Benz convertible sports car 3. 0 to100 km/h in just 6.2 seconds with 7G tronic engine and a top speed of 249kmph 4.Has won accolades like ‘Most Technologically Advanced Car of the Year’ and ‘Best Designed Car of the Year’ 5.Mercedes Benz is one of the most popular brand names in the world Strength 6.It is a world leader in quality, luxury automobile segment 1.Mercedes Benz is an expensive car, thus has a limited target group 2.High maintenance cost and less mileage Weakness 3.Needs good road for premium performance
USP
1.Fast growing luxury automobile market 2.Increasing purchasing power parity Opportunity 3.Use the strong global brand presence to tap markets in India, China and other emerging economies 1.Intense competition 2.Government regulations and increasing fuel prices Threats 3.Improvement in public transport Competition 1.BMW 7 series 2.Porsche Boxster 3.Porsche 911 Carrera 4.Jaguar 5.Ferrari 6.BMW M series 7.Audi R8
Competitors
doc_409541738.docx