Description
SWOT ANALYSIS OF MERCEDES BENZ S CLASS
Mercedes Benz S Class Parent Company Category Sector Tagline/ Slogan USP Mercedes Benz and Daimler Sedan Automobiles Be ahead; Masterpiece; In a class of its own Luxury saloon model with excellent performance and STP Segment Target Group People who want to drive luxury cars Upper rich class businessmen who want cars as a status symbol A unique luxury masterpiece car which will always keep you ahead SWOT Analysis 1. Over 2.7 million S-Class vehicles have been produced 2.High brand equity as one of the finest and strongest brands 3.S-class has the company's latest innovations, including drivetrain technologies, interior features, and safety systems 4.Driver-less S-class concept car was introduced 5. Exceptional service quality, an industry landmark 6.Mercedes Benz is one of the most popular brand names in the world Strength 7.It is a world leader in quality, luxury automobile segment 1.Mercedes Benz is an expensive car, thus has a limited target group 2.High maintenance cost and less mileage 3.Very expensive spare parts
Positioning
Weakness
1.Fast growing luxury automobile market 2.Increasing purchasing power parity Opportunity 3.Use the strong global brand presence to tap markets in India, China and other emerging economies 1.Intense competition 2.Government regulations and increasing fuel prices Threats 3.Improvement in public transport Competition 1.BMW 5 series 2.Audi A6 3.Honda Accord 4.Skoda Superb 5.Volkswagen Passat
Competitors
doc_764411017.docx
SWOT ANALYSIS OF MERCEDES BENZ S CLASS
Mercedes Benz S Class Parent Company Category Sector Tagline/ Slogan USP Mercedes Benz and Daimler Sedan Automobiles Be ahead; Masterpiece; In a class of its own Luxury saloon model with excellent performance and STP Segment Target Group People who want to drive luxury cars Upper rich class businessmen who want cars as a status symbol A unique luxury masterpiece car which will always keep you ahead SWOT Analysis 1. Over 2.7 million S-Class vehicles have been produced 2.High brand equity as one of the finest and strongest brands 3.S-class has the company's latest innovations, including drivetrain technologies, interior features, and safety systems 4.Driver-less S-class concept car was introduced 5. Exceptional service quality, an industry landmark 6.Mercedes Benz is one of the most popular brand names in the world Strength 7.It is a world leader in quality, luxury automobile segment 1.Mercedes Benz is an expensive car, thus has a limited target group 2.High maintenance cost and less mileage 3.Very expensive spare parts
Positioning
Weakness
1.Fast growing luxury automobile market 2.Increasing purchasing power parity Opportunity 3.Use the strong global brand presence to tap markets in India, China and other emerging economies 1.Intense competition 2.Government regulations and increasing fuel prices Threats 3.Improvement in public transport Competition 1.BMW 5 series 2.Audi A6 3.Honda Accord 4.Skoda Superb 5.Volkswagen Passat
Competitors
doc_764411017.docx