Description
SWOT ANALYSIS OF MERCEDES BENZ M CLASS
Mercedes Benz M Class
Parent Company
Mercedes Benz and Daimler
Category
SUV
Sector
Automobiles
Tagline/ Slogan
Refined Power; From everyday driving to adventure
USP
One of the most popular SUV’s globally STP
Segment
People who want to drive luxury cars
Target Group
Upper rich class businessmen who want cars as a status symbol
Positioning
A Mercedes Benz SUV which redefines the meaning of power SWOT Analysis
1.Innovative features like New features in the 2006 M-Class include the 7G-Tronic seven-speed automatic transmission, optional Active Curve-Illuminating Bi-Xenon headlights which "steer" in the path of the vehicle 2.Mercedes Benz is one of the most popular brand names in the world with excellent sales in Germany and US 3.It is a world leader in quality, luxury automobile segment 4.Excellent power, comfort, design and safety features 5. M-Class was the first luxury SUV to feature stability control, a system designed to detect loss of control and instantaneously Strength intervene with selective braking
1. From 1998 to 2003 models, ML-320 is known to have problems with their window switch 2.High maintenance cost and less mileage Weakness 3.Spare parts are very costly and limited target group
1.Fast growing luxury automobile market 2.Increasing purchasing power parity 3.Use the strong global brand presence to tap markets in India, China Opportunity and other emerging economies
1.Intense competition 2.Government regulations and increasing fuel prices 3.Improvement in public transport Threats 4.SUV’s consume lot of fuel and are hence losing interest Competition
1.BMW X5 2.Porsche Cayenne 3.Toyota Fortuner 4.Ford Endevour Competitors 5.Audi Q5
doc_317166790.docx
SWOT ANALYSIS OF MERCEDES BENZ M CLASS
Mercedes Benz M Class
Parent Company
Mercedes Benz and Daimler
Category
SUV
Sector
Automobiles
Tagline/ Slogan
Refined Power; From everyday driving to adventure
USP
One of the most popular SUV’s globally STP
Segment
People who want to drive luxury cars
Target Group
Upper rich class businessmen who want cars as a status symbol
Positioning
A Mercedes Benz SUV which redefines the meaning of power SWOT Analysis
1.Innovative features like New features in the 2006 M-Class include the 7G-Tronic seven-speed automatic transmission, optional Active Curve-Illuminating Bi-Xenon headlights which "steer" in the path of the vehicle 2.Mercedes Benz is one of the most popular brand names in the world with excellent sales in Germany and US 3.It is a world leader in quality, luxury automobile segment 4.Excellent power, comfort, design and safety features 5. M-Class was the first luxury SUV to feature stability control, a system designed to detect loss of control and instantaneously Strength intervene with selective braking
1. From 1998 to 2003 models, ML-320 is known to have problems with their window switch 2.High maintenance cost and less mileage Weakness 3.Spare parts are very costly and limited target group
1.Fast growing luxury automobile market 2.Increasing purchasing power parity 3.Use the strong global brand presence to tap markets in India, China Opportunity and other emerging economies
1.Intense competition 2.Government regulations and increasing fuel prices 3.Improvement in public transport Threats 4.SUV’s consume lot of fuel and are hence losing interest Competition
1.BMW X5 2.Porsche Cayenne 3.Toyota Fortuner 4.Ford Endevour Competitors 5.Audi Q5
doc_317166790.docx