Description
SWOT ANALYSIS OF MERCEDES BENZ GLA CLASS
Mercedes Benz GL Class Parent Company Category Sector Tagline/ Slogan USP Mercedes Benz and Daimler SUV Automobiles Off road driving with on road feel Luxury four-wheel drive Mercedes Benz SUV STP Segment Target Group People who want to drive luxury cars Upper rich class businessmen who want cars as a status symbol A powerful luxury SUV from Mercedes Benz with gives a on road feel even on tough terrains SWOT Analysis 1.Mercedes Benz GL class was awarded the best sports utility vehicle in its category 2.It is a world leader in quality, luxury automobile segment Strength 3.Strong brand equity of Mercedes brand with high power four wheel drive performance 1.Mercedes Benz GL customers had issues with electrical system, parktronic, keyless remote etc 2.High maintenance cost and less mileage 3.High fuel consumption makes it expensive 4.Sales were very less as compared to other brands 1.Fast growing luxury automobile market
Positioning
Weakness Opportunity
2.Increasing purchasing power parity 3.Use the strong global brand presence to tap markets in India, China and other emerging economies 4.Hybrid and eco friendly models 1.Intense competition 2.Government regulations and increasing fuel prices Threats 3.Improvement in public transport 4.SUV’s consume lot of fuel and are hence losing interest Competition 1.BMW X5 2.Porsche Cayenne 3.Toyota Fortuner 4.Ford Endevour 5.Audi Q7
Competitors
doc_996078953.docx
SWOT ANALYSIS OF MERCEDES BENZ GLA CLASS
Mercedes Benz GL Class Parent Company Category Sector Tagline/ Slogan USP Mercedes Benz and Daimler SUV Automobiles Off road driving with on road feel Luxury four-wheel drive Mercedes Benz SUV STP Segment Target Group People who want to drive luxury cars Upper rich class businessmen who want cars as a status symbol A powerful luxury SUV from Mercedes Benz with gives a on road feel even on tough terrains SWOT Analysis 1.Mercedes Benz GL class was awarded the best sports utility vehicle in its category 2.It is a world leader in quality, luxury automobile segment Strength 3.Strong brand equity of Mercedes brand with high power four wheel drive performance 1.Mercedes Benz GL customers had issues with electrical system, parktronic, keyless remote etc 2.High maintenance cost and less mileage 3.High fuel consumption makes it expensive 4.Sales were very less as compared to other brands 1.Fast growing luxury automobile market
Positioning
Weakness Opportunity
2.Increasing purchasing power parity 3.Use the strong global brand presence to tap markets in India, China and other emerging economies 4.Hybrid and eco friendly models 1.Intense competition 2.Government regulations and increasing fuel prices Threats 3.Improvement in public transport 4.SUV’s consume lot of fuel and are hence losing interest Competition 1.BMW X5 2.Porsche Cayenne 3.Toyota Fortuner 4.Ford Endevour 5.Audi Q7
Competitors
doc_996078953.docx