Description
SWOT ANALYSIS OF MERCEDES BENZ E CLASS
Mercedes Benz E Class
Parent Company
Mercedes Benz and Daimler
Category
Sedan
Sector
Automobiles
Engineered around you; Object of desire; Never goes with the flowTagline/ Slogan defines it
USP
The most popular car under the Mercedes Benz brand name STP
Segment
People who want to drive luxury cars
Target Group
Upper rich class businessmen who want cars as a status symbol
Mercedes Benz E- class is car which people desire as it is a luxurious Positioning engineering marvel SWOT Analysis
1.Available as saloon, Coupe and Cabriolet 2. Mercedes-Benz also offers special-purpose vehicles (e.g. police or ambulance modifications) from the factory 3.Due to its size and durability, it is served as taxis in European market 4.Over 1.5 million Mercedes E-class have been sold globally including over total of 1,270,000 sedans and 230,000 wagons 5.It is a world leader in quality, luxury automobile segment 6.Excellent advertising and strong brand equity Strength 7.Exceptional service quality, an industry landmark
1.Mercedes Benz is an expensive car, thus has a limited target group Weakness 2.High maintenance cost and less mileage
1.Fast growing luxury automobile market 2.Increasing purchasing power parity 3.Use the strong global brand presence to tap markets in India, China Opportunity and other emerging economies
1.Intense competition 2.Government regulations and increasing fuel prices Threats 3.Improvement in public transport Competition
1.BMW 3 Series 2.Audi A4 3.Honda Accord 4.Skoda Superb Competitors 5.Volkswagen Passat
doc_226915052.docx
SWOT ANALYSIS OF MERCEDES BENZ E CLASS
Mercedes Benz E Class
Parent Company
Mercedes Benz and Daimler
Category
Sedan
Sector
Automobiles
Engineered around you; Object of desire; Never goes with the flowTagline/ Slogan defines it
USP
The most popular car under the Mercedes Benz brand name STP
Segment
People who want to drive luxury cars
Target Group
Upper rich class businessmen who want cars as a status symbol
Mercedes Benz E- class is car which people desire as it is a luxurious Positioning engineering marvel SWOT Analysis
1.Available as saloon, Coupe and Cabriolet 2. Mercedes-Benz also offers special-purpose vehicles (e.g. police or ambulance modifications) from the factory 3.Due to its size and durability, it is served as taxis in European market 4.Over 1.5 million Mercedes E-class have been sold globally including over total of 1,270,000 sedans and 230,000 wagons 5.It is a world leader in quality, luxury automobile segment 6.Excellent advertising and strong brand equity Strength 7.Exceptional service quality, an industry landmark
1.Mercedes Benz is an expensive car, thus has a limited target group Weakness 2.High maintenance cost and less mileage
1.Fast growing luxury automobile market 2.Increasing purchasing power parity 3.Use the strong global brand presence to tap markets in India, China Opportunity and other emerging economies
1.Intense competition 2.Government regulations and increasing fuel prices Threats 3.Improvement in public transport Competition
1.BMW 3 Series 2.Audi A4 3.Honda Accord 4.Skoda Superb Competitors 5.Volkswagen Passat
doc_226915052.docx