Description
SWOT ANALYSIS OF MERCEDES BENZ C CLASS
Mercedes Benz C Class Parent Company Category Sector Tagline/ Slogan Mercedes Benz and Daimler Sedan Automobiles Experience a car like no other; Technology of seduction Variants ranging from executive price range to ultra-premium versions STP Segment Target Group People who want to drive luxury cars Upper rich class businessmen who want cars as a status symbol A perfect luxury car which gives an unmatched driving experience SWOT Analysis 1.Awarded best luxury car and Executive car by major brands across the world 2.Has sold more than 300,000 models 3.Compact executive car with high performance, safety features, highest crash testing ratings 4.Mercedes Benz is one of the most popular brand names in the world Strength 5.It is a world leader in quality, luxury automobile segment 1.Mercedes Benz is an expensive car, thus has a limited target group 2.High maintenance cost and less mileage 1.Fast growing luxury automobile market
USP
Positioning
Weakness Opportunity
2.Increasing purchasing power parity 3.Use the strong global brand presence to tap markets in India, China and other emerging economies 1.Intense competition 2.Government regulations and increasing fuel prices Threats 3.Improvement in public transport Competition 1.BMW 7 series Competitors 2.Audi A8 3.Porsche 911 Carrera
doc_669065990.docx
SWOT ANALYSIS OF MERCEDES BENZ C CLASS
Mercedes Benz C Class Parent Company Category Sector Tagline/ Slogan Mercedes Benz and Daimler Sedan Automobiles Experience a car like no other; Technology of seduction Variants ranging from executive price range to ultra-premium versions STP Segment Target Group People who want to drive luxury cars Upper rich class businessmen who want cars as a status symbol A perfect luxury car which gives an unmatched driving experience SWOT Analysis 1.Awarded best luxury car and Executive car by major brands across the world 2.Has sold more than 300,000 models 3.Compact executive car with high performance, safety features, highest crash testing ratings 4.Mercedes Benz is one of the most popular brand names in the world Strength 5.It is a world leader in quality, luxury automobile segment 1.Mercedes Benz is an expensive car, thus has a limited target group 2.High maintenance cost and less mileage 1.Fast growing luxury automobile market
USP
Positioning
Weakness Opportunity
2.Increasing purchasing power parity 3.Use the strong global brand presence to tap markets in India, China and other emerging economies 1.Intense competition 2.Government regulations and increasing fuel prices Threats 3.Improvement in public transport Competition 1.BMW 7 series Competitors 2.Audi A8 3.Porsche 911 Carrera
doc_669065990.docx