Description
SWOT ANALYSIS OF MENTOS
Mentos
Parent Company
Perfetti van Melle
Category
Chocolate
Sector
Food Products
Tagline/ Slogan
Dimag ki batti jala de;
A mint which is crunchy and smooth outside soft and really fresh USP inside
STP
Segment
People looking to have sweet after mint
Target Group
Youth from middle and upper class
Positioning
Having a Mentos gives you new ideas
SWOT
1.Constant product Innovation 2.Promotion and advertising is extremely popular 3.Attractive Packaging Strength 4.High Quality product
1.Limited market share in the exrtemely competitive confectionary Weakness segment
1.Innovation within the brand Opportunity 2.Sugar free products
Threats
1.Competition from international brand
2.Competition from domestic players
Competition
1.TicTac 2.ITC Mint-O Competitors 3.Polo
doc_463141822.docx
SWOT ANALYSIS OF MENTOS
Mentos
Parent Company
Perfetti van Melle
Category
Chocolate
Sector
Food Products
Tagline/ Slogan
Dimag ki batti jala de;
A mint which is crunchy and smooth outside soft and really fresh USP inside
STP
Segment
People looking to have sweet after mint
Target Group
Youth from middle and upper class
Positioning
Having a Mentos gives you new ideas
SWOT
1.Constant product Innovation 2.Promotion and advertising is extremely popular 3.Attractive Packaging Strength 4.High Quality product
1.Limited market share in the exrtemely competitive confectionary Weakness segment
1.Innovation within the brand Opportunity 2.Sugar free products
Threats
1.Competition from international brand
2.Competition from domestic players
Competition
1.TicTac 2.ITC Mint-O Competitors 3.Polo
doc_463141822.docx