Description
SWOT ANALYSIS OF MELODY
Melody
Parent Company
Parle
Category
Chocolate
Sector
Food Products
Tagline/ Slogan
Melody khao khud jaan jao; Melody hai chocolaty
USP
Caramel with chocolate filling
STP
People looking to have a chocolate which is high in quality and Segment moderately priced
Target Group
All age groups Lower, middle and upper class people
Positioning
The most chocolaty chocolate
SWOT Analysis
1.Big brand name Melody 2.Good advertising 3.Excellent reach and distribution Strength 4.Famous for its rich taste
Weakness
1.Product storage and quality deterioration
1.Untapped rural markets 2.Better product packaging and preservation Opportunity 3.Leverage Parle's successful brand
Threats
1.Other branded and local chocolate manufacturers 2.Sweets as
substitutes
Competition
1.Cadburys Eclairs Competitors 2.Other Brand's eclairs
doc_586567741.docx
SWOT ANALYSIS OF MELODY
Melody
Parent Company
Parle
Category
Chocolate
Sector
Food Products
Tagline/ Slogan
Melody khao khud jaan jao; Melody hai chocolaty
USP
Caramel with chocolate filling
STP
People looking to have a chocolate which is high in quality and Segment moderately priced
Target Group
All age groups Lower, middle and upper class people
Positioning
The most chocolaty chocolate
SWOT Analysis
1.Big brand name Melody 2.Good advertising 3.Excellent reach and distribution Strength 4.Famous for its rich taste
Weakness
1.Product storage and quality deterioration
1.Untapped rural markets 2.Better product packaging and preservation Opportunity 3.Leverage Parle's successful brand
Threats
1.Other branded and local chocolate manufacturers 2.Sweets as
substitutes
Competition
1.Cadburys Eclairs Competitors 2.Other Brand's eclairs
doc_586567741.docx