Description
SWOT ANALYSIS OF MELISSA & DOUG
Melissa & Doug
Parent Company
Melissa & Doug
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
Education and classic toys
USP
Wooden animal magnets
STP
Segment
Children and kids toys and games
Target Group
Children (3-14 years) preferring wooden toys
Positioning
High end educational toys
SWOT Analysis
1. Has 200 employees in US and about 1000 in China 2. The company has grown significantly in terms of reach and market share owing to its product portfolii 3. Strong online presence on leading e-tailers 4. Wide varieity of products like puzzles, and high end educational toys Strength interest the customers
1. Has been involved in many lawsuits which has hurt its brand image Weakness 2. Limited market reach in European and Asian countries
1.Should expand in emerging markets especially Asian market 2.Should try to improve its image by associating in social welfare Opportunity activities
1. Intense competition from competitors 2. Fluctuating economic scenarios and unstable currency values Threats 3. Unfavorable govt and political conditions can also affect exports
Competition
Competitors
1.Maple Landmark
2.Plan Toys 3.Pastel Toys
doc_931487460.docx
SWOT ANALYSIS OF MELISSA & DOUG
Melissa & Doug
Parent Company
Melissa & Doug
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
Education and classic toys
USP
Wooden animal magnets
STP
Segment
Children and kids toys and games
Target Group
Children (3-14 years) preferring wooden toys
Positioning
High end educational toys
SWOT Analysis
1. Has 200 employees in US and about 1000 in China 2. The company has grown significantly in terms of reach and market share owing to its product portfolii 3. Strong online presence on leading e-tailers 4. Wide varieity of products like puzzles, and high end educational toys Strength interest the customers
1. Has been involved in many lawsuits which has hurt its brand image Weakness 2. Limited market reach in European and Asian countries
1.Should expand in emerging markets especially Asian market 2.Should try to improve its image by associating in social welfare Opportunity activities
1. Intense competition from competitors 2. Fluctuating economic scenarios and unstable currency values Threats 3. Unfavorable govt and political conditions can also affect exports
Competition
Competitors
1.Maple Landmark
2.Plan Toys 3.Pastel Toys
doc_931487460.docx