Description
SWOT ANALYSIS OF MEGO CORPORATION
Mego Corporation
Parent Company
Mego Corporation
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
-
Licensed producer of toys on the lines of Star Trek, Planet of the Apes USP and Marvel comics
STP
Segment
Toymakers, kids
Target Group
Action figure enthusiasts, collectors
Positioning
Collectors brand
SWOT Analysis
1.One of the most trusted brand-names in the toy-maker world 2.The brand is now treated as a collector’s item and hence fetches very high prices 3.Excellent brand awareness due to association with action figures like Batman, Robin, Captain Pike and many others 4.The brand-name can be revived and used in a variety of ways even today although the company ceased to exist more than 20 years ago Strength 5. Good product quality and availability at leading toy stores
1.The company has shut down but its brand name is now continued by EMCE. 2.The company depends on Diamond Select Toys for license-sharing of its original series of Planet of Apes and Star trek. 3.Production is outsourced to China. This may create a duplicates Weakness market easily which could cause brand-dilution
1.Revive the old brand, re-acquire lost licenses 2.Start exclusive release of collectible action figures under the “Mego” Opportunity brand name
3.Expand the toy collector craze to other countries and leverage this.
1. Threat due to the virtual gaming alternatives that are eating the toy market share 2.A very high rate of duplication in Chinese markets 3.High dependence on other firms for license sharing and Threats manufacturing
Competition
1.Bowen Design Competitors 2. Galoob
doc_195851136.docx
SWOT ANALYSIS OF MEGO CORPORATION
Mego Corporation
Parent Company
Mego Corporation
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
-
Licensed producer of toys on the lines of Star Trek, Planet of the Apes USP and Marvel comics
STP
Segment
Toymakers, kids
Target Group
Action figure enthusiasts, collectors
Positioning
Collectors brand
SWOT Analysis
1.One of the most trusted brand-names in the toy-maker world 2.The brand is now treated as a collector’s item and hence fetches very high prices 3.Excellent brand awareness due to association with action figures like Batman, Robin, Captain Pike and many others 4.The brand-name can be revived and used in a variety of ways even today although the company ceased to exist more than 20 years ago Strength 5. Good product quality and availability at leading toy stores
1.The company has shut down but its brand name is now continued by EMCE. 2.The company depends on Diamond Select Toys for license-sharing of its original series of Planet of Apes and Star trek. 3.Production is outsourced to China. This may create a duplicates Weakness market easily which could cause brand-dilution
1.Revive the old brand, re-acquire lost licenses 2.Start exclusive release of collectible action figures under the “Mego” Opportunity brand name
3.Expand the toy collector craze to other countries and leverage this.
1. Threat due to the virtual gaming alternatives that are eating the toy market share 2.A very high rate of duplication in Chinese markets 3.High dependence on other firms for license sharing and Threats manufacturing
Competition
1.Bowen Design Competitors 2. Galoob
doc_195851136.docx