Description
SWOT ANALYSIS OF MEGATECH INTERNATIONAL
Megatech International
Parent Company
Megatech International
Category
Toy Brands and Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
-
USP
Leaders in radio controlled toys
STP
Segment
Radio controlled toys
Target Group
Kids aged 6-15
Positioning
Giving the best remote experience
SWOT Analysis
1. Big brand name in US in radio controlled toy segment 2. Diverse line of radio controlled products in its portfolio 3. Brand recall is high with high quality products Strength 4.Good media visibility
1.Does not have many genres 2.The brand lacks global presence and hence limited market share Weakness compared to market leaders
1.Potential to tap into other genres 2.Make the toys durable with wider options Opportunity 3.Reaching out by organizing contests on existing franchises
1.Video games 2.Cartoon channels 3.Internet 4. Outdoor games Threats 5. Other similar companies
Competition
1.HPI 2.Kyosho 3.Tamiya Competitors 4.Team Losi
doc_593962550.docx
SWOT ANALYSIS OF MEGATECH INTERNATIONAL
Megatech International
Parent Company
Megatech International
Category
Toy Brands and Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
-
USP
Leaders in radio controlled toys
STP
Segment
Radio controlled toys
Target Group
Kids aged 6-15
Positioning
Giving the best remote experience
SWOT Analysis
1. Big brand name in US in radio controlled toy segment 2. Diverse line of radio controlled products in its portfolio 3. Brand recall is high with high quality products Strength 4.Good media visibility
1.Does not have many genres 2.The brand lacks global presence and hence limited market share Weakness compared to market leaders
1.Potential to tap into other genres 2.Make the toys durable with wider options Opportunity 3.Reaching out by organizing contests on existing franchises
1.Video games 2.Cartoon channels 3.Internet 4. Outdoor games Threats 5. Other similar companies
Competition
1.HPI 2.Kyosho 3.Tamiya Competitors 4.Team Losi
doc_593962550.docx