Description
SWOT ANALYSIS OF MEGA BRANDS AMERICA INCORPORATION
MEGA Brands America, Inc
Parent Company
MEGA Brands Inc.
Category
Arts, stationery, toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
-
USP
MEGA bloks brand is very popular among children
STP
Segment
Children and kids toys and puzzle games
Target Group
Children (2-10 years) with preference for puzzles and building blocks
Positioning
Interactive games
SWOT Analysis
1. Variety of products like building blocks, puzzles, colouring set etc. 2. License to use popular characters like Barbie and Power Rangers 3. Focus on safe products for children 4. Distribution network in over 100 countries Strength 5. TIe-ups for producing branded character products
1.Low focus on marketing and limited global reach means market share is low Weakness 2.Involvement in lawsuits, gave it a bad name
1. Can introduce unique products which can be marketed globally 2. Focus on new marketing campaigns for increase brand recall Opportunity 3. Can have associations with leading e-tailers
1. Intense competition from competitors 2. Fluctuating economic scenarios and unstable currency values Threats 3. Unfavorable govt and political conditions can also affect exports
Competition
1.LEGO 2.Ideal Toy Company Competitors 3.BRIO
doc_454249343.docx
SWOT ANALYSIS OF MEGA BRANDS AMERICA INCORPORATION
MEGA Brands America, Inc
Parent Company
MEGA Brands Inc.
Category
Arts, stationery, toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
-
USP
MEGA bloks brand is very popular among children
STP
Segment
Children and kids toys and puzzle games
Target Group
Children (2-10 years) with preference for puzzles and building blocks
Positioning
Interactive games
SWOT Analysis
1. Variety of products like building blocks, puzzles, colouring set etc. 2. License to use popular characters like Barbie and Power Rangers 3. Focus on safe products for children 4. Distribution network in over 100 countries Strength 5. TIe-ups for producing branded character products
1.Low focus on marketing and limited global reach means market share is low Weakness 2.Involvement in lawsuits, gave it a bad name
1. Can introduce unique products which can be marketed globally 2. Focus on new marketing campaigns for increase brand recall Opportunity 3. Can have associations with leading e-tailers
1. Intense competition from competitors 2. Fluctuating economic scenarios and unstable currency values Threats 3. Unfavorable govt and political conditions can also affect exports
Competition
1.LEGO 2.Ideal Toy Company Competitors 3.BRIO
doc_454249343.docx