Description
SWOT ANALYSIS OF MEDTRONIC

Medtronic

Parent Company

Medtronic

Category

Healthcare Industry

Sector

Medical Equipment and Supplies

Tagline/ Slogan

Innovating for Life

Work across borders, across disciplines, and across industries to deliver USP new and innovative medical technology solutions

STP

Segment

Therapies and equipments

Hospitals, health clinics, healthcare providers, and government Target Group agencies

To contribute to human welfare by application of biomedical engineering in the research, design, manufacture, and sale of instruments or appliances that alleviate pain, restore health, and Positioning extend life

SWOT Analysis

1. Fast industry growth with less competition 2. Strong brand name and ability leverage technology 3. Strong supply chain Strength 4. Economies of scales due to large scale operations

1.Lack of stability in performance 2.Relationship with suppliers and other partners 3.Weak numbers across gross margin , operating margin and net Weakness margin compared to industry averages

1.New products and new markets 2.Mergers and acquisitions to gain strategic advantage Opportunity 3.Focus on technology and improving research capabilties

1.Mature markets – Need for geographical expansion 2.Political risk – government interventions Threats 3.Volatile costs and revenue due to fluctuating exchange rates

Competition

1.Johnson & Johnson 2.St Jude Medical Inc Competitors 3.Boston Scientific Corporation



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