Description
SWOT ANALYSIS OF MEDIPAL HOLDINGS
Medipal Holdings
Parent Company
Medipal Holdings
Category
Pharmaceutical
Sector
Healthcare
Tagline/ Slogan
The challenge of being essential
USP
Medipal holdings is number one in sales & earnings in their industry
STP
Prescription pharmaceuticals, Over the counter pharmaceuticals & Segment cosmetics
Target Group
Medical professionals, pharmacists, pharmacy stores
Positioning
Company aims to provide safe, secure & low cost wholesale distribution
SWOT Analysis
1. Market leader in sales & earnings in their industry 2. They have system of area logistic centers which improve efficiency & reach 3. Their alliance with Sinopharm has given them entry into growing Chinese market 4. Company has made good proactive investments 5. Medipal industries has customer centric model with greater Strength responsiveness for customers
1. They are overly dependent on Japanese markets 2.Company suffered major disruption of operations during great Weakness eastern earthquake
1. Increase in Japans ageing population’ 2. increasing awareness about medical insurance Opportunity 3. Rising living standards
Threats
1. Natural disasters in Japan
2. Global economic slowdown 3. Japan’s new pricing system which advocates higher purchase price 7 lower selling prices
Competition
1. Alfresa holding corporation 2. Shionogi & company limited 3. Suzuken & company ltd Competitors 4. Macpherson
doc_134344023.docx
SWOT ANALYSIS OF MEDIPAL HOLDINGS
Medipal Holdings
Parent Company
Medipal Holdings
Category
Pharmaceutical
Sector
Healthcare
Tagline/ Slogan
The challenge of being essential
USP
Medipal holdings is number one in sales & earnings in their industry
STP
Prescription pharmaceuticals, Over the counter pharmaceuticals & Segment cosmetics
Target Group
Medical professionals, pharmacists, pharmacy stores
Positioning
Company aims to provide safe, secure & low cost wholesale distribution
SWOT Analysis
1. Market leader in sales & earnings in their industry 2. They have system of area logistic centers which improve efficiency & reach 3. Their alliance with Sinopharm has given them entry into growing Chinese market 4. Company has made good proactive investments 5. Medipal industries has customer centric model with greater Strength responsiveness for customers
1. They are overly dependent on Japanese markets 2.Company suffered major disruption of operations during great Weakness eastern earthquake
1. Increase in Japans ageing population’ 2. increasing awareness about medical insurance Opportunity 3. Rising living standards
Threats
1. Natural disasters in Japan
2. Global economic slowdown 3. Japan’s new pricing system which advocates higher purchase price 7 lower selling prices
Competition
1. Alfresa holding corporation 2. Shionogi & company limited 3. Suzuken & company ltd Competitors 4. Macpherson
doc_134344023.docx