Description
SWOT ANALYSIS OF MEDIKER
Mediker
Parent Company
Marico
Category
Personal Care brands- Haircare
Sector
FMCG
Sunday to Sunday; Removes lice painlessly; Ab bachpan 100% Tagline/ Slogan natural
Mediker Anti-Lice Treatment has transformed lice removal into a USP painless activity STP
Segment
Niche Segment for lice-problem in haircare segment
Target Group
Children and adults having problem of lice in hair
Brand has moved to a more emotional /social platform for positioning. The brand is directly addressing the mother's concern about the child's interaction with others and the worry of getting Positioning infected by lice SWOT Analysis
1. Unique value proposition to solve problem of lice and act as a conditioner of hair 2. The brand is a leader in this niche with the maximum market share 3. Brand Value Support if Marico Strength 4. Excellent distribution due to Mario’s network
1. Target market is niche 2.Lacks long term perspective of expansion Weakness 3.Limited marketing compared to other brands
1.Launch medikar in (shampoo+conditioner) variant 2.Expand to global markets especially in neighboring countries Opportunity 3.Extend into lucrative anti-dandruff category
1. Low entry barriers 2. Possible competition from global players Threats 3.Uncertainity in demand Competition
1.Lice Comb Competitors 2. Local and other ayurvedic products
doc_135374803.docx
SWOT ANALYSIS OF MEDIKER
Mediker
Parent Company
Marico
Category
Personal Care brands- Haircare
Sector
FMCG
Sunday to Sunday; Removes lice painlessly; Ab bachpan 100% Tagline/ Slogan natural
Mediker Anti-Lice Treatment has transformed lice removal into a USP painless activity STP
Segment
Niche Segment for lice-problem in haircare segment
Target Group
Children and adults having problem of lice in hair
Brand has moved to a more emotional /social platform for positioning. The brand is directly addressing the mother's concern about the child's interaction with others and the worry of getting Positioning infected by lice SWOT Analysis
1. Unique value proposition to solve problem of lice and act as a conditioner of hair 2. The brand is a leader in this niche with the maximum market share 3. Brand Value Support if Marico Strength 4. Excellent distribution due to Mario’s network
1. Target market is niche 2.Lacks long term perspective of expansion Weakness 3.Limited marketing compared to other brands
1.Launch medikar in (shampoo+conditioner) variant 2.Expand to global markets especially in neighboring countries Opportunity 3.Extend into lucrative anti-dandruff category
1. Low entry barriers 2. Possible competition from global players Threats 3.Uncertainity in demand Competition
1.Lice Comb Competitors 2. Local and other ayurvedic products
doc_135374803.docx