Description
SWOT ANALYSIS OF MEDIAGURU

MediaGuru

Parent Company

MediaGuru

Category

Broadcasting & Cables

Sector

Media & Entertainment

Tagline/ Slogan

-

MediaGuru, an Indian MNC, is a media consulting, technology, and USP entertainment company

STP

Segment

Media Enterprises across the world

Using platforms - platforms – Television, Print, FM Radio, New Media Target Group and Media Education in US, Europe and Asia

MediaGuru’s quality services in Consulting, System and Technology Positioning Integration

SWOT Analysis

1. They have gained proficiency in setting up cost efficient, international quality, future integrated media networks in record timings. 2. Their workforce has in-depth knowledge of broadcast market . 3. Diversified presence across the world Strength 4. Expertise in setting end-to-end projects.

1. Low presence in production in films Weakness 2. Low portfolio of 3D Films compared to international competitors

1. Growth of radio and TV stations in Africa specially Nigeria Opportunity 2. Forging alliances with the new media houses in developing markets

1. High Infrastructure cost forcing houses to develop inhouse capability. 2. Economic recession Threats 3. Consolidation of digital and non-digital media.

Competition

1. Strategic Media Consulting 2. US Media Consulting Competitors 3. Global Media Consult



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