Description
SWOT ANALYSIS OF MEDIA PARTICIPATIONS
Media Participations
Parent Company
Media Participations
Category
Printing & Publishing
Sector
Media and Entertainment
Tagline/ Slogan
-
USP
Interesting content with high quality publishing
STP
Segment
Children and Young segment of people related publishing
Target Group
Magazines, Children’s literature, comics, art and crafts
Positioning
Consumer and their interests are given high importance
SWOT Analysis
1. The Belgium-French group Media Participations is the largest publisher of comic books in Europe 2. Sixty percent of the company's new titles each year are bandes dessinées, or comics, which account for sales of 20 million from an overall 32 million 3. With annual revenues of approximately 330 million Euros, MediaParticipations is the third largest publishing company in France 4. Media Participations also runs its own production studios, resulting in a yearly output of roughly 1500 hours of TV programs, and is involved Strength in other publishing activities such as the magazine Rustica
1.Brand awareness is limited compared to some leading brands Weakness 2. Continuous restructuring and impairments of the parent company
1.Strategic Acquisitions to improve the competency levels 2.New technologies represent an exceptional opportunity for future Opportunity growth
1. Intense competition by the regional publishers of different countries 2.Rapid changes in the educational structure of different countries Threats 3.Global players entering into the media segments due to high margins
Competition
1. Mercure de France 2.Olympia Press Competitors 3. Thomson Reutors
doc_286656325.docx
SWOT ANALYSIS OF MEDIA PARTICIPATIONS
Media Participations
Parent Company
Media Participations
Category
Printing & Publishing
Sector
Media and Entertainment
Tagline/ Slogan
-
USP
Interesting content with high quality publishing
STP
Segment
Children and Young segment of people related publishing
Target Group
Magazines, Children’s literature, comics, art and crafts
Positioning
Consumer and their interests are given high importance
SWOT Analysis
1. The Belgium-French group Media Participations is the largest publisher of comic books in Europe 2. Sixty percent of the company's new titles each year are bandes dessinées, or comics, which account for sales of 20 million from an overall 32 million 3. With annual revenues of approximately 330 million Euros, MediaParticipations is the third largest publishing company in France 4. Media Participations also runs its own production studios, resulting in a yearly output of roughly 1500 hours of TV programs, and is involved Strength in other publishing activities such as the magazine Rustica
1.Brand awareness is limited compared to some leading brands Weakness 2. Continuous restructuring and impairments of the parent company
1.Strategic Acquisitions to improve the competency levels 2.New technologies represent an exceptional opportunity for future Opportunity growth
1. Intense competition by the regional publishers of different countries 2.Rapid changes in the educational structure of different countries Threats 3.Global players entering into the media segments due to high margins
Competition
1. Mercure de France 2.Olympia Press Competitors 3. Thomson Reutors
doc_286656325.docx