Description
SWOT ANALYSIS OF MEDIA MARKET
Media Markt
Parent Company
Media Markt
Category
Consumer electronics
Sector
Lifestyle and Retail
Tagline/ Slogan
I am not stupid
USP
Save time and money STP
Segment
Price and quality cautious group
Target Group
Middle and upper middle class group
Positioning
Top quality brand name products SWOT Analysis
1.It has well established brand equity as it is Europe’s largest retailor and second largest retailer in world for consumer electronics 2.The company is present in Germany ,East Europe and Africa 3.It has specialty in limited range of products and generous profit margins 4.Customers not only profit from large selection but also save time and money 5. Association with World Cups and other sporting events enhanced Strength its brand visibility
1.The brand recall is limited outside Europe and has less global exposure 2.Company is facing controversies due to alleged harmful Weakness environmental business practices
1.Growing consumer electronics market in Europe which is ahead of US already 2.Customer preference changes frequently so being customer oriented is the sign of success in this industry Opportunity 3. Tapping emerging economies
1.Increasing raw material prices required for making consumer electronics instruments 2.Evolving consumer preferences as it is most technological Threats challenging sector Competition
1.Euronics 2.Expert 3.DSG International Competitors 4.Kesa electrical
doc_401130352.docx
SWOT ANALYSIS OF MEDIA MARKET
Media Markt
Parent Company
Media Markt
Category
Consumer electronics
Sector
Lifestyle and Retail
Tagline/ Slogan
I am not stupid
USP
Save time and money STP
Segment
Price and quality cautious group
Target Group
Middle and upper middle class group
Positioning
Top quality brand name products SWOT Analysis
1.It has well established brand equity as it is Europe’s largest retailor and second largest retailer in world for consumer electronics 2.The company is present in Germany ,East Europe and Africa 3.It has specialty in limited range of products and generous profit margins 4.Customers not only profit from large selection but also save time and money 5. Association with World Cups and other sporting events enhanced Strength its brand visibility
1.The brand recall is limited outside Europe and has less global exposure 2.Company is facing controversies due to alleged harmful Weakness environmental business practices
1.Growing consumer electronics market in Europe which is ahead of US already 2.Customer preference changes frequently so being customer oriented is the sign of success in this industry Opportunity 3. Tapping emerging economies
1.Increasing raw material prices required for making consumer electronics instruments 2.Evolving consumer preferences as it is most technological Threats challenging sector Competition
1.Euronics 2.Expert 3.DSG International Competitors 4.Kesa electrical
doc_401130352.docx