Description
SWOT ANALYSIS OF MDH SPICES
MDH Spices
Parent Company
Mahashian Di Hatti
Category
Food processing and products
Sector
Foods and Beverages
Tagline/ Slogan
Asli Masaale Sach Sach MDH
USP
Unique traditional blends of spices
STP
Segment
All users of Spices
Target Group
Users of Traditional spices
Positioning
Traditional spices of India
SWOT Analysis
1. The MDH brand name is very well known throughout India 2. It has a huge network of over 1000 wholesalers and over 400,000 retail dealers in India 3. The company has been involved in several charitable and social activities through its sister organization which maintains trust amongst its loyal customer base 4. MDH has become synonymous with the category of spices itself, its campaign “ Asli Masale Sach Sach”, is one of the most recalled campaign 5. Focusing on traditional family values of India, company enjoys huge brand recall 6. MDH has automated machines, with a capacity of producing 30 Strength tons of packaged spices in a day
1. Being an unlisted company in the stock market, company has Weakness limited options to generate equity for expansion plans
2. Recall of its products due to alleged contamination 3. Over reliance on an exclusive brand ambassador which is the owner of the company
1. Venture into ready to eat food segment present a huge opportunity for MDH 2. MDH has also ventured into manufacturing and selling incense sticks, Hing, toothpowder and soya, which increases its presence and encourages more shelf space and cross selling for its products 3. Listing the company under a stock exchange will open up huge avenues of capital for the company to support its expansion plans Opportunity and allows it to venture into new businesses
1. Company may remain complacent about its dominating market share, and might lose out to its competitors 2. Intervention of Government viz-a-viz import & export of spices is causing upheavals in the market hence affecting both demand and price 3. Constant increase in costs in terms of raw material inputs, services, power and fuel. The huge surge in costs continues to be a Threats point of concern for the Company
Competition 1. 2. 3. 4. Competitors 5. Vallabhdas Kanji Limited Sona Spices Sahiba Spices Unique Organics Limited Kohinoor Foods Limited
doc_790503582.docx
SWOT ANALYSIS OF MDH SPICES
MDH Spices
Parent Company
Mahashian Di Hatti
Category
Food processing and products
Sector
Foods and Beverages
Tagline/ Slogan
Asli Masaale Sach Sach MDH
USP
Unique traditional blends of spices
STP
Segment
All users of Spices
Target Group
Users of Traditional spices
Positioning
Traditional spices of India
SWOT Analysis
1. The MDH brand name is very well known throughout India 2. It has a huge network of over 1000 wholesalers and over 400,000 retail dealers in India 3. The company has been involved in several charitable and social activities through its sister organization which maintains trust amongst its loyal customer base 4. MDH has become synonymous with the category of spices itself, its campaign “ Asli Masale Sach Sach”, is one of the most recalled campaign 5. Focusing on traditional family values of India, company enjoys huge brand recall 6. MDH has automated machines, with a capacity of producing 30 Strength tons of packaged spices in a day
1. Being an unlisted company in the stock market, company has Weakness limited options to generate equity for expansion plans
2. Recall of its products due to alleged contamination 3. Over reliance on an exclusive brand ambassador which is the owner of the company
1. Venture into ready to eat food segment present a huge opportunity for MDH 2. MDH has also ventured into manufacturing and selling incense sticks, Hing, toothpowder and soya, which increases its presence and encourages more shelf space and cross selling for its products 3. Listing the company under a stock exchange will open up huge avenues of capital for the company to support its expansion plans Opportunity and allows it to venture into new businesses
1. Company may remain complacent about its dominating market share, and might lose out to its competitors 2. Intervention of Government viz-a-viz import & export of spices is causing upheavals in the market hence affecting both demand and price 3. Constant increase in costs in terms of raw material inputs, services, power and fuel. The huge surge in costs continues to be a Threats point of concern for the Company
Competition 1. 2. 3. 4. Competitors 5. Vallabhdas Kanji Limited Sona Spices Sahiba Spices Unique Organics Limited Kohinoor Foods Limited
doc_790503582.docx