Description
SWOT ANALYSIS OF MCGRAW HILL COMPANIES
McGraw Hill Companies
Parent Company
The McGraw Hill Companies
Category
Printing & Publishing
Sector
Entertainment and Media
Tagline/ Slogan
Your lifelong learning partner-Connect-Learn-Succeed
USP
Best authors and latest Information
STP
Segment
All kinds of book publications
Target Group
Students and writers of all age groups
Positioning
Best books for education with quality information and best authors
SWOT Analysis
1. Great background in printing & publications since 1888 2. Leading education company focused on digital learning & educational services worldwide 3. Global Presence with operations over 40 countries 4. Strong financial position and leading information provider 5. Excellent distribution of books and top brand recall among global Strength brands
1. Core concentration is mainly on educational sector 2.Over dependence on US market Weakness 3.High prices which is an obvious hurdle for developing countries
1. Commercial and business printing 2.Expanding more operations in Europe and Asia Opportunity 3.Providing subsidies for developing countries like Pearson
1. Increase in online data, e-books and other supplement information 2. Competition from other global players Threats 3.Improved publications of local players such as Uni-tech publications
Competition
1.Pearson plc 2.Houghton Mifflin Harcourt publishing Competitors 3.Reed Elsevier Group plc
doc_484996426.docx
SWOT ANALYSIS OF MCGRAW HILL COMPANIES
McGraw Hill Companies
Parent Company
The McGraw Hill Companies
Category
Printing & Publishing
Sector
Entertainment and Media
Tagline/ Slogan
Your lifelong learning partner-Connect-Learn-Succeed
USP
Best authors and latest Information
STP
Segment
All kinds of book publications
Target Group
Students and writers of all age groups
Positioning
Best books for education with quality information and best authors
SWOT Analysis
1. Great background in printing & publications since 1888 2. Leading education company focused on digital learning & educational services worldwide 3. Global Presence with operations over 40 countries 4. Strong financial position and leading information provider 5. Excellent distribution of books and top brand recall among global Strength brands
1. Core concentration is mainly on educational sector 2.Over dependence on US market Weakness 3.High prices which is an obvious hurdle for developing countries
1. Commercial and business printing 2.Expanding more operations in Europe and Asia Opportunity 3.Providing subsidies for developing countries like Pearson
1. Increase in online data, e-books and other supplement information 2. Competition from other global players Threats 3.Improved publications of local players such as Uni-tech publications
Competition
1.Pearson plc 2.Houghton Mifflin Harcourt publishing Competitors 3.Reed Elsevier Group plc
doc_484996426.docx