Description
SWOT ANALYSIS OF MCFARLANE TOYS
McFarlane Toys
Parent Company
Todd McFarlane Productions, Inc.
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
It’s an attitude
USP
Action figures, games based on it’s Spawn comic series
STP
Segment
Kids, Teenagers, Young Adults (male)
Target Group
Ages 4-25 years upper middle class
Positioning
Action figure, video game enthusiasts
SWOT Analysis
1.Excellent brand awareness 2.Technologically developing toymaker. The company has successfully transitioned into PC games 3.The company has also developed an excellent portfolio by also foraying into action figures based on TV series Strength 4.The company has tapped markets all over the world for videogames
1.Poor distribution network. The company has only 1 store in Arizona. 2.The company has not expanded its reach globally in terms of action Weakness figures
1.Opportunity to expand physical distribution by franchisees 2. Opportunity to expand its action figure reach to other countries 3. Opportunity to enter the mobile and tablet application markets for its Opportunity current games
1. Piracy in videogames 2.The fad for action figures is slowly phasing out Threats 3.The application makers for tablets and mobile phones can eat away
market share
Competition
1. EA sports 2. Bowen Designs Competitors 3. Mego Corporation
doc_791502942.docx
SWOT ANALYSIS OF MCFARLANE TOYS
McFarlane Toys
Parent Company
Todd McFarlane Productions, Inc.
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
It’s an attitude
USP
Action figures, games based on it’s Spawn comic series
STP
Segment
Kids, Teenagers, Young Adults (male)
Target Group
Ages 4-25 years upper middle class
Positioning
Action figure, video game enthusiasts
SWOT Analysis
1.Excellent brand awareness 2.Technologically developing toymaker. The company has successfully transitioned into PC games 3.The company has also developed an excellent portfolio by also foraying into action figures based on TV series Strength 4.The company has tapped markets all over the world for videogames
1.Poor distribution network. The company has only 1 store in Arizona. 2.The company has not expanded its reach globally in terms of action Weakness figures
1.Opportunity to expand physical distribution by franchisees 2. Opportunity to expand its action figure reach to other countries 3. Opportunity to enter the mobile and tablet application markets for its Opportunity current games
1. Piracy in videogames 2.The fad for action figures is slowly phasing out Threats 3.The application makers for tablets and mobile phones can eat away
market share
Competition
1. EA sports 2. Bowen Designs Competitors 3. Mego Corporation
doc_791502942.docx