Description
SWOT ANALYSIS OF MCAFEE ANTI-VIRUS
McAfee Anti-virus
Parent Company
Intel
Category
Anti-virus tools
Sector
IT and Technology
Tagline/ Slogan
Safe is not a privilege, it is a right
USP
An efficient and simple computer security software
STP
Segment
Computer users looking for online protection
Target Group
Computer users dealing with software, internet and other applications
Positioned as an antivirus providing complete protection from virus and Positioning internet
SWOT Analysis
1.Efficient Spam filter available which can help in blocking spam emails 2. Available parental control 3. Lesser priced compared to competitors 4. Simple interface and layout providing better access to features Strength 5. Mergers and acquisitions have helped the company grow
1.Complete security against new and latest viruses, trojans and worms Weakness is difficult unless customers update their virus databases regularly
1.Educating users about threats of viruses 2.Integration with internet service providers or software companies Opportunity 3. Offering products for operating systems other than windows
1. Major new threats which can go undetected 2. Product development in current competitors in the market Threats 3. Newly emerging competition
Competition
Competitors
1. AVG Anti-virus 2. Avast Anti-virus
3. Kaspersky Anti-virus
doc_517627665.docx
SWOT ANALYSIS OF MCAFEE ANTI-VIRUS
McAfee Anti-virus
Parent Company
Intel
Category
Anti-virus tools
Sector
IT and Technology
Tagline/ Slogan
Safe is not a privilege, it is a right
USP
An efficient and simple computer security software
STP
Segment
Computer users looking for online protection
Target Group
Computer users dealing with software, internet and other applications
Positioned as an antivirus providing complete protection from virus and Positioning internet
SWOT Analysis
1.Efficient Spam filter available which can help in blocking spam emails 2. Available parental control 3. Lesser priced compared to competitors 4. Simple interface and layout providing better access to features Strength 5. Mergers and acquisitions have helped the company grow
1.Complete security against new and latest viruses, trojans and worms Weakness is difficult unless customers update their virus databases regularly
1.Educating users about threats of viruses 2.Integration with internet service providers or software companies Opportunity 3. Offering products for operating systems other than windows
1. Major new threats which can go undetected 2. Product development in current competitors in the market Threats 3. Newly emerging competition
Competition
Competitors
1. AVG Anti-virus 2. Avast Anti-virus
3. Kaspersky Anti-virus
doc_517627665.docx