Description
SWOT ANALYSIS OF MC DONALDS
McDonalds
Parent Company
McDonalds
Category
Fast food eating joints
Sector
Food Products
Tagline/ Slogan
I'm Loving it
USP
Excellent food quality and great service
STP
People willing to have a hygienic and delicious non conventional meal Segment at a restaurant
Target Group
Children and youth from middle and upper class
Positioning
A fun filled food joint the entire family to enjoy
SWOT Analysis
1.Huge popular brand name and high brand loyalty 2.High number of products 3.Hygenic food and quick service 4.Drive in service for motorists 4.Good advertising and marketing Strength 5.Happy meal for attracting children
1.High fat and high calorie food not good for health conscious people Weakness 2.Franchise management
1.McDonald's can improve home delivery service Opportunity 2.Get more innovative products for the vegetarian market
3.Venture into newer markets
1.Threat from other eating joints/restaurants Threats 2.Health conscious people
Competition
1.KFC 2.Pizza Hut 3.Dominoes 4.Subway 5.Burger King 6.Smokin Joes 7.TacoBell Competitors 8.Papa John's Pizza
doc_754715221.docx
SWOT ANALYSIS OF MC DONALDS
McDonalds
Parent Company
McDonalds
Category
Fast food eating joints
Sector
Food Products
Tagline/ Slogan
I'm Loving it
USP
Excellent food quality and great service
STP
People willing to have a hygienic and delicious non conventional meal Segment at a restaurant
Target Group
Children and youth from middle and upper class
Positioning
A fun filled food joint the entire family to enjoy
SWOT Analysis
1.Huge popular brand name and high brand loyalty 2.High number of products 3.Hygenic food and quick service 4.Drive in service for motorists 4.Good advertising and marketing Strength 5.Happy meal for attracting children
1.High fat and high calorie food not good for health conscious people Weakness 2.Franchise management
1.McDonald's can improve home delivery service Opportunity 2.Get more innovative products for the vegetarian market
3.Venture into newer markets
1.Threat from other eating joints/restaurants Threats 2.Health conscious people
Competition
1.KFC 2.Pizza Hut 3.Dominoes 4.Subway 5.Burger King 6.Smokin Joes 7.TacoBell Competitors 8.Papa John's Pizza
doc_754715221.docx