Description
SWOT ANALYSIS OF MC CORMICK
McCormick & Co
Parent Company
McCormick & Company
Category
Food Processing
Sector
Food and Beverages
Tagline/ Slogan
McCormick brings passion to flavor
People all around the world trust McCormick to enhance their enjoyment of life by helping them create memorable food USP experiences—in or outside the home STP
Product segments: Herb & Spices, Recipe Inspirations, Seasoning Mixes, Extracts & Food Colors, Grill Mates, Gourmet Collection Segment Seafood
Target Group
Retail outlets, food manufacturers & food service businesses
Committed to making food taste great & its products help discover a Positioning new taste for creative cooking SWOT Analysis
1. From locations around the world, its consumer brands reach more than 110 countries and it has a strong leading position in its largest markets. McCormick is also a leading supplier of private label items 2. Its extensive research and development resources have enabled to build strategic partnerships and deliver innovative products 3. Leader in global sourcing and has years of experience with local growers that ensure high quality spices, herbs and other crops. These world-class standards extend to internal processing and throughout its global supply chain 4. Has achieved consistent annual EPS growth, generated strong cash Strength flow and delivered dividend increases for consecutive years
5. Nearly 7500 employees form the workforce
1. Fluctuations in the cost and availability of raw and packaging materials 2. Industrial business has a number of competitors Weakness 3. Seasonal factors inherent in McCormick’s business
1. Geographic expansion in China and Southeast Asia 2. Extending success in one market to other parts of the world 3. Acquisitions to penetrate new markets and extend our portfolio in Opportunity countries where we have a significant presence
1. Damage to reputation or brand name, loss of brand relevance, increase in private label use by customers or consumers, or product quality or safety concerns could negatively impact McCormick 2. Raw materials are agricultural products, thus are subject to fluctuations in market price and availability caused by weather, growing and harvesting conditions 3. Subject in varying degrees to certain risks typically associated with a global business, such as local economic and market conditions, restrictions on investments, royalties, Threats dividends and exchange rate fluctuations Competition
1. Associated British Foods plc. 2. Adams Extract & Spice LLC Competitors 3. ACH Food Companies, Inc.
doc_663706655.docx
SWOT ANALYSIS OF MC CORMICK
McCormick & Co
Parent Company
McCormick & Company
Category
Food Processing
Sector
Food and Beverages
Tagline/ Slogan
McCormick brings passion to flavor
People all around the world trust McCormick to enhance their enjoyment of life by helping them create memorable food USP experiences—in or outside the home STP
Product segments: Herb & Spices, Recipe Inspirations, Seasoning Mixes, Extracts & Food Colors, Grill Mates, Gourmet Collection Segment Seafood
Target Group
Retail outlets, food manufacturers & food service businesses
Committed to making food taste great & its products help discover a Positioning new taste for creative cooking SWOT Analysis
1. From locations around the world, its consumer brands reach more than 110 countries and it has a strong leading position in its largest markets. McCormick is also a leading supplier of private label items 2. Its extensive research and development resources have enabled to build strategic partnerships and deliver innovative products 3. Leader in global sourcing and has years of experience with local growers that ensure high quality spices, herbs and other crops. These world-class standards extend to internal processing and throughout its global supply chain 4. Has achieved consistent annual EPS growth, generated strong cash Strength flow and delivered dividend increases for consecutive years
5. Nearly 7500 employees form the workforce
1. Fluctuations in the cost and availability of raw and packaging materials 2. Industrial business has a number of competitors Weakness 3. Seasonal factors inherent in McCormick’s business
1. Geographic expansion in China and Southeast Asia 2. Extending success in one market to other parts of the world 3. Acquisitions to penetrate new markets and extend our portfolio in Opportunity countries where we have a significant presence
1. Damage to reputation or brand name, loss of brand relevance, increase in private label use by customers or consumers, or product quality or safety concerns could negatively impact McCormick 2. Raw materials are agricultural products, thus are subject to fluctuations in market price and availability caused by weather, growing and harvesting conditions 3. Subject in varying degrees to certain risks typically associated with a global business, such as local economic and market conditions, restrictions on investments, royalties, Threats dividends and exchange rate fluctuations Competition
1. Associated British Foods plc. 2. Adams Extract & Spice LLC Competitors 3. ACH Food Companies, Inc.
doc_663706655.docx