Description
SWOT ANALYSIS OF MC CANN ERICKSON
Mc Cann Erickson
Parent Company
Interpublic Group
Category
Advertising and public relations
Sector
Advertising
Tagline/ Slogan
Truth well told
USP
Strong presence in metropolitan cities
STP
Segment
Corporate Organizations
Well-established organizations in need of Marketing communications Target Group agency
Positioning
Globally experienced advertising firm
SWOT Analysis
1. Strong brand name in the field of advertising 2. Presence in over 120 countries 3. High reputation for quality work to corporates 4. Strong ties with clients Strength 5. It has been awarded global agency of the year multiple times
1. Being a top brand, any issue becomes a news Weakness 2. Still trying to get a stronghold in emerging economies
1.Online advertising is a new source of revenue 2.Adapting new strategies for market research brings in more revenues 3.Decentralised decision making is helpful as local marketing needs Opportunity vary from one region to another
1.Increasing lawsuits due to sheer negligence in preparation of ads 2.Recession may hit the industry as cut is primarily on marketing budget of corporates Threats 3.Cut-throat competition offered by other players in the industry
Competition
1.Rediffusion, DY& R 2.Mudra Communication Competitors 3.FCB Ulka Advertising
doc_169055713.docx
SWOT ANALYSIS OF MC CANN ERICKSON
Mc Cann Erickson
Parent Company
Interpublic Group
Category
Advertising and public relations
Sector
Advertising
Tagline/ Slogan
Truth well told
USP
Strong presence in metropolitan cities
STP
Segment
Corporate Organizations
Well-established organizations in need of Marketing communications Target Group agency
Positioning
Globally experienced advertising firm
SWOT Analysis
1. Strong brand name in the field of advertising 2. Presence in over 120 countries 3. High reputation for quality work to corporates 4. Strong ties with clients Strength 5. It has been awarded global agency of the year multiple times
1. Being a top brand, any issue becomes a news Weakness 2. Still trying to get a stronghold in emerging economies
1.Online advertising is a new source of revenue 2.Adapting new strategies for market research brings in more revenues 3.Decentralised decision making is helpful as local marketing needs Opportunity vary from one region to another
1.Increasing lawsuits due to sheer negligence in preparation of ads 2.Recession may hit the industry as cut is primarily on marketing budget of corporates Threats 3.Cut-throat competition offered by other players in the industry
Competition
1.Rediffusion, DY& R 2.Mudra Communication Competitors 3.FCB Ulka Advertising
doc_169055713.docx