Description
SWOT ANALYSIS OF MAZDA
Mazda
Parent Company
Mazda
Category
Sports, Hatchbacks, Sedan.
Sector
Automobile
Tagline/ Slogan
Zoom-zoom!
USP
Only Manufacturer which produces cars with Wankel engine STP
Segment
For the young people seeking sporty cars
Target Group
Urban Youth from the upper middle class
Positioning
Youth centered sporty cars SWOT Analysis
1. Currently sole manufacturer to produce cars with Wankel engines 2. Ability to survive the protectionist policies of the US govt. in the late 70s & 80s where Japanese cars were overly taxed 3. Its ability to produce cars iconic cars like the RX-7, Rx-8 & Mazdaspeed, the crossover CX-5,Miata MX-5 and so on 4. It has been successful across the globe 5. One of Japan’s top five largest car producer 6. Mazda cars are fuel efficient & have adequate power as well Strength 7. Ability to comply to strictest emission norms like the Euro stage 5
1.Hasn't established itself as a major global player 2.Lack of sufficient branding & marketing exercise, i.e. the growth has not been because of marketing but in spite of poor marketing Weakness 3.Brand perception not as strong as competitors
1. The growing acceptance of the SKYACTIV technologies will be a great opportunity that Mazda can tap, as these technologies can give efficiency equal to that of a hybrid drivetrain 2.It can further strengthen its brand through activities like race weekends 3.The Bio-Car that is being developed, has potential to change the definition of an environmentally friendly car as it would be completely Opportunity made of mostly biologically produced materials
1.Failure of people to accept the Wankel engine in newer markets due lack of manpower trained to service them, as the hybrid failed in the Indian markets 2.Protectionist policies of the governments of countries where they are not currently present Threats 3.Rising fuel prices are hampering automobile sales Competition
1. Toyota 2. Nissan 3. Honda Competitors 4. Hyundai
doc_742082572.docx
SWOT ANALYSIS OF MAZDA
Mazda
Parent Company
Mazda
Category
Sports, Hatchbacks, Sedan.
Sector
Automobile
Tagline/ Slogan
Zoom-zoom!
USP
Only Manufacturer which produces cars with Wankel engine STP
Segment
For the young people seeking sporty cars
Target Group
Urban Youth from the upper middle class
Positioning
Youth centered sporty cars SWOT Analysis
1. Currently sole manufacturer to produce cars with Wankel engines 2. Ability to survive the protectionist policies of the US govt. in the late 70s & 80s where Japanese cars were overly taxed 3. Its ability to produce cars iconic cars like the RX-7, Rx-8 & Mazdaspeed, the crossover CX-5,Miata MX-5 and so on 4. It has been successful across the globe 5. One of Japan’s top five largest car producer 6. Mazda cars are fuel efficient & have adequate power as well Strength 7. Ability to comply to strictest emission norms like the Euro stage 5
1.Hasn't established itself as a major global player 2.Lack of sufficient branding & marketing exercise, i.e. the growth has not been because of marketing but in spite of poor marketing Weakness 3.Brand perception not as strong as competitors
1. The growing acceptance of the SKYACTIV technologies will be a great opportunity that Mazda can tap, as these technologies can give efficiency equal to that of a hybrid drivetrain 2.It can further strengthen its brand through activities like race weekends 3.The Bio-Car that is being developed, has potential to change the definition of an environmentally friendly car as it would be completely Opportunity made of mostly biologically produced materials
1.Failure of people to accept the Wankel engine in newer markets due lack of manpower trained to service them, as the hybrid failed in the Indian markets 2.Protectionist policies of the governments of countries where they are not currently present Threats 3.Rising fuel prices are hampering automobile sales Competition
1. Toyota 2. Nissan 3. Honda Competitors 4. Hyundai
doc_742082572.docx