Description
SWOT ANALYSIS OF MAYBELLINE COSMETICS
Maybelline Cosmetics
Parent Company
L'Oréal
Category
Personal Care brands - Cosmetics
Sector
FMCG
Tagline/ Slogan
Maybe She's Born With It. Maybe It's Maybelline
USP
Large variety of products with competitive costs STP
Segment
Middle and upper class
Target Group
18-35 year old female at mass market
Positioning
Makes you more beautiful with subtle care SWOT Analysis
1. Maybelline has the top research and development teams and resources through their parent company L’Oreal 2. The Maybelline has a coveted image of hip, intelligent, stylish and charming 3. Strong market penetration and brand loyalty 4. Low prices due to low cost of production Strength 5.Different versions of product are produced for each country
1.Despite being a popular brand, cosmetics industry has intense competition and hence limited market share Weakness 2. Sometimes cosmetic products don’t suit people with sensitive skin
1.State of art research center Opportunity 2.Using know how from L’oreal group
1.People are afraid to follow the latest fashion 2.High tech competitor factories Threats 3.Wide range of substitutes Competition
1.Revlon 2.Lakme Competitors 3.elle18
doc_906859231.docx
SWOT ANALYSIS OF MAYBELLINE COSMETICS
Maybelline Cosmetics
Parent Company
L'Oréal
Category
Personal Care brands - Cosmetics
Sector
FMCG
Tagline/ Slogan
Maybe She's Born With It. Maybe It's Maybelline
USP
Large variety of products with competitive costs STP
Segment
Middle and upper class
Target Group
18-35 year old female at mass market
Positioning
Makes you more beautiful with subtle care SWOT Analysis
1. Maybelline has the top research and development teams and resources through their parent company L’Oreal 2. The Maybelline has a coveted image of hip, intelligent, stylish and charming 3. Strong market penetration and brand loyalty 4. Low prices due to low cost of production Strength 5.Different versions of product are produced for each country
1.Despite being a popular brand, cosmetics industry has intense competition and hence limited market share Weakness 2. Sometimes cosmetic products don’t suit people with sensitive skin
1.State of art research center Opportunity 2.Using know how from L’oreal group
1.People are afraid to follow the latest fashion 2.High tech competitor factories Threats 3.Wide range of substitutes Competition
1.Revlon 2.Lakme Competitors 3.elle18
doc_906859231.docx