Description
SWOT ANALYSIS OF MAXX MOBILES
Maxx Mobiles Parent Company Category Sector Tagline/ Slogan USP Maxx Mobile Communications Ltd. Mobile phone Handsets Telecommunication Kuch karo maxx karo Moderate functions at low price STP Segment Target Group Low-Medium range Basic Phones market Low income consumers, Tier-2 cities, Villages Replacing the Biggies like Nokia, Samsung from the low end phones market. As a second phone SWOT 1.Provide simple functions at much lower costs e.g.- Loud speakers, wireless FM, ultra long lasting battery life 2.Regional languages support, Indian calendars, Torch 3.Most phones are dual SIM/Triple SIM phones 4.Due to Java support a lot of basic applications can be run 5.Celebtrity brand ambassador 1.After-sales customer service not as developed as leading brands 2.Many consumers in this group still trust Nokia 1.Low-end phones market has become very competitive 2. Cut-throat competition has made Dual-SIM phones being available 3.Can be used as simple second phones
Positioning
Strength
Weakness
Opportunity
Threats
1.Threat from low price well known brands 2.Other lower end phones brands Competition 1.Nokia Low-end Dual SIM phones 2.Lava 3.Samsung Guru Series 4.Micromax 5.Lemon mobiles
Competitors
doc_868127763.docx
SWOT ANALYSIS OF MAXX MOBILES
Maxx Mobiles Parent Company Category Sector Tagline/ Slogan USP Maxx Mobile Communications Ltd. Mobile phone Handsets Telecommunication Kuch karo maxx karo Moderate functions at low price STP Segment Target Group Low-Medium range Basic Phones market Low income consumers, Tier-2 cities, Villages Replacing the Biggies like Nokia, Samsung from the low end phones market. As a second phone SWOT 1.Provide simple functions at much lower costs e.g.- Loud speakers, wireless FM, ultra long lasting battery life 2.Regional languages support, Indian calendars, Torch 3.Most phones are dual SIM/Triple SIM phones 4.Due to Java support a lot of basic applications can be run 5.Celebtrity brand ambassador 1.After-sales customer service not as developed as leading brands 2.Many consumers in this group still trust Nokia 1.Low-end phones market has become very competitive 2. Cut-throat competition has made Dual-SIM phones being available 3.Can be used as simple second phones
Positioning
Strength
Weakness
Opportunity
Threats
1.Threat from low price well known brands 2.Other lower end phones brands Competition 1.Nokia Low-end Dual SIM phones 2.Lava 3.Samsung Guru Series 4.Micromax 5.Lemon mobiles
Competitors
doc_868127763.docx