Description
SWOT ANALYSIS OF MASERATI
Maserati Parent Company Category Sector Tagline/ Slogan Fiat Sports Car, luxury cars Automobiles Excellence through passion A unique blend of luxurious and sporty driving experience due to product innovations and expertise STP Segment Luxury & Sports car for elite customers Targeted towards extremely affluent customers seeking ultimate luxury with sportiness Positioned as a company which passionately manufacturers cars to provide a luxurious experience along with sporty thrill SWOT Analysis 1. Great presence in motor sports and racing building a strong brand identity 2. One of the oldest car manufacturing companies which has constantly evolved to gain excellence 3. Diversified product portfolio, providing the customers options to select from (GranTurismo, GranCabrio & Quattroporte) 4. Provides services like warranty assistance & financing 5. Authentic & Reliable brand Strength Weakness 6. Brilliant styling & designing 1. Limited product portfolio in growing markets
USP
Target Group
Positioning
2. Tough competition means limited market share 1. Accommodating & Expanding automobile market 2. Gain the early movers advantage in hybrid & concept car segments 3. Acquire newer customers by increasing market penetration 4. More inclination of affluent customers to purchase international brand Opportunity 5. Augmenting the distribution and service network 1. Perceived as a very costly brand which can lead to limited exposure to potential customers 2. Competition from other sports & luxury automobile company Threats 3. Product innovations and frugal engineering by competitors Competition 1. Ferrari 2. Lamborgini Competitors 3. Buggati
doc_298393800.docx
SWOT ANALYSIS OF MASERATI
Maserati Parent Company Category Sector Tagline/ Slogan Fiat Sports Car, luxury cars Automobiles Excellence through passion A unique blend of luxurious and sporty driving experience due to product innovations and expertise STP Segment Luxury & Sports car for elite customers Targeted towards extremely affluent customers seeking ultimate luxury with sportiness Positioned as a company which passionately manufacturers cars to provide a luxurious experience along with sporty thrill SWOT Analysis 1. Great presence in motor sports and racing building a strong brand identity 2. One of the oldest car manufacturing companies which has constantly evolved to gain excellence 3. Diversified product portfolio, providing the customers options to select from (GranTurismo, GranCabrio & Quattroporte) 4. Provides services like warranty assistance & financing 5. Authentic & Reliable brand Strength Weakness 6. Brilliant styling & designing 1. Limited product portfolio in growing markets
USP
Target Group
Positioning
2. Tough competition means limited market share 1. Accommodating & Expanding automobile market 2. Gain the early movers advantage in hybrid & concept car segments 3. Acquire newer customers by increasing market penetration 4. More inclination of affluent customers to purchase international brand Opportunity 5. Augmenting the distribution and service network 1. Perceived as a very costly brand which can lead to limited exposure to potential customers 2. Competition from other sports & luxury automobile company Threats 3. Product innovations and frugal engineering by competitors Competition 1. Ferrari 2. Lamborgini Competitors 3. Buggati
doc_298393800.docx