Description
SWOT ANALYSIS OF MARY MEYER CORPORATION
Mary Meyer Corporation
Parent Company
Mary Meyer Corporation
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
Make mine Mary Meyer
USP
Plush stuffed toys
STP
Segment
Children and kids toys and games
Target Group
Children (0-4 years) with preference for stuffed toys
Positioning
Quality plush stuffed toys
SWOT Analysis
1. Strong focus on quality and 400+ product variety has improved brand image 2. ‘Toys for a cause’ campaign to donate to many social welfare causes 3. User friendly website and strong presence at leading e-tailers 4. The brand focuses on a niche premium market selling its soft toys 5. Some of its products have also earned recognition and won several Strength awards and accolades
1. Limited market reach, mainly concentrated in Norway 2. Low focus on marketing and brand visibility compared to popular Weakness bigger brands
1. Can expand into emerging markets 2. Should focus more on marketing Opportunity 3. Should introduce new and unique toys with a storyline
1. Intense competition from competitors 2. Fluctuating economic scenarios and unstable currency values Threats 3. Unfavorable govt and political conditions can also affect exports
Competition
1.Gund 2.Child’s Own Studio Competitors 3.Custom Plush Toys, Inc.
doc_441004223.docx
SWOT ANALYSIS OF MARY MEYER CORPORATION
Mary Meyer Corporation
Parent Company
Mary Meyer Corporation
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
Make mine Mary Meyer
USP
Plush stuffed toys
STP
Segment
Children and kids toys and games
Target Group
Children (0-4 years) with preference for stuffed toys
Positioning
Quality plush stuffed toys
SWOT Analysis
1. Strong focus on quality and 400+ product variety has improved brand image 2. ‘Toys for a cause’ campaign to donate to many social welfare causes 3. User friendly website and strong presence at leading e-tailers 4. The brand focuses on a niche premium market selling its soft toys 5. Some of its products have also earned recognition and won several Strength awards and accolades
1. Limited market reach, mainly concentrated in Norway 2. Low focus on marketing and brand visibility compared to popular Weakness bigger brands
1. Can expand into emerging markets 2. Should focus more on marketing Opportunity 3. Should introduce new and unique toys with a storyline
1. Intense competition from competitors 2. Fluctuating economic scenarios and unstable currency values Threats 3. Unfavorable govt and political conditions can also affect exports
Competition
1.Gund 2.Child’s Own Studio Competitors 3.Custom Plush Toys, Inc.
doc_441004223.docx