Description
SWOT ANALYSIS OF MARVIN GLASS AND ASSOCIATES
Marvin Glass and Associates
Parent Company
Marvin Glass and Associates
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
-
USP
High quality Toy designer
STP
Segment
Toymakers, kids
Target Group
Ages 4-16 years middle class
Positioning
One of the top toy designers
SWOT Analysis
1.One of the most trusted brand-names in the toy-design world 2.Technologically developing toymaker. MGA was contracted to design coin-operated games in 1980s 3.Good marketing through TV advertising of its mascot to increase brand recall. Strength 4.Well-protected product range by using patents and licensing
1.The company was dissolved due to an erratic chain of events in 1988 2.The company brand name was not used by the new company. Thus the brand equity built was not leveraged Weakness 3.Poor history leading to dissolution of company
1.Revive the old brand 2.Venture into the toy-manufacturing line 3.Leverage the coin-operated games ability to enter the virtual gaming Opportunity space
1. Leading toymakers have now developed their own toy development Threats arms
2.A very high rate of duplication in Chinese markets 3.Threat from existing designer firms
Competition
1. Bowen Design 2. AMT Competitors 3. Mego Corporation
doc_792437795.docx
SWOT ANALYSIS OF MARVIN GLASS AND ASSOCIATES
Marvin Glass and Associates
Parent Company
Marvin Glass and Associates
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
-
USP
High quality Toy designer
STP
Segment
Toymakers, kids
Target Group
Ages 4-16 years middle class
Positioning
One of the top toy designers
SWOT Analysis
1.One of the most trusted brand-names in the toy-design world 2.Technologically developing toymaker. MGA was contracted to design coin-operated games in 1980s 3.Good marketing through TV advertising of its mascot to increase brand recall. Strength 4.Well-protected product range by using patents and licensing
1.The company was dissolved due to an erratic chain of events in 1988 2.The company brand name was not used by the new company. Thus the brand equity built was not leveraged Weakness 3.Poor history leading to dissolution of company
1.Revive the old brand 2.Venture into the toy-manufacturing line 3.Leverage the coin-operated games ability to enter the virtual gaming Opportunity space
1. Leading toymakers have now developed their own toy development Threats arms
2.A very high rate of duplication in Chinese markets 3.Threat from existing designer firms
Competition
1. Bowen Design 2. AMT Competitors 3. Mego Corporation
doc_792437795.docx