Description
SWOT ANALYSIS OF MARUTI ZEN ESTILO
Maruti Zen Estilo Parent Company Category Sector Tagline/ Slogan USP Maruti Udyog Limited MUL Hatchback Automobiles Shape your world Stylish and colorful variants available for this small car segment STP Segment Target Group People who prefer value for money cars Middle class and upper-middle class A compact car which will help in shaping the world after being an important part of a persons life SWOT Analysis 1.Has been one of the most popular in the Indian market 2.Good advertising and high brand visibility 3.Zen has been a low maintenance, high mileage compact car 1.Stagnated market share due to international brands Weakness 2.Features very similar to Maruti 800, which has the strongest brand value and thus lesser buyers for Estilo 1.Fast growing automobile market 2.Increasing purchasing power parity Opportunity Threats 3.High demand for compact cars in the urban areas 1.Intense competition
Positioning
Strength
2.Government regulations and increasing fuel prices 3.Improvement in public transport Competition 1.Hyundai i20 2.Maruti Swift 3.Chevrolet Beat 4.Ford Figo 5.Hyundai i10 6.Nissan Micra 7.Maruti Alto 8.Maruti 800
Competitors
doc_909949369.docx
SWOT ANALYSIS OF MARUTI ZEN ESTILO
Maruti Zen Estilo Parent Company Category Sector Tagline/ Slogan USP Maruti Udyog Limited MUL Hatchback Automobiles Shape your world Stylish and colorful variants available for this small car segment STP Segment Target Group People who prefer value for money cars Middle class and upper-middle class A compact car which will help in shaping the world after being an important part of a persons life SWOT Analysis 1.Has been one of the most popular in the Indian market 2.Good advertising and high brand visibility 3.Zen has been a low maintenance, high mileage compact car 1.Stagnated market share due to international brands Weakness 2.Features very similar to Maruti 800, which has the strongest brand value and thus lesser buyers for Estilo 1.Fast growing automobile market 2.Increasing purchasing power parity Opportunity Threats 3.High demand for compact cars in the urban areas 1.Intense competition
Positioning
Strength
2.Government regulations and increasing fuel prices 3.Improvement in public transport Competition 1.Hyundai i20 2.Maruti Swift 3.Chevrolet Beat 4.Ford Figo 5.Hyundai i10 6.Nissan Micra 7.Maruti Alto 8.Maruti 800
Competitors
doc_909949369.docx