Description
SWOT ANALYSIS OF MARUTI WAGON R
Maruti Wagon R Parent Company Category Sector Tagline/ Slogan USP Maruti Udyog Limited MUL Hatchback Automobiles For the smarter race Good safety features for a compact car suited for Indian roads STP Segment Target Group Positioning People who prefer value for money cars Middle class and upper-middle class A compact car for the smart urban nuclear family SWOT Analysis 1.Maruti brand has been in Indian market leader since a long time 2.Good advertising and high brand visibility Strength 3.Available in various color variants with low maintenance and high mileage 1.Stagnated market share due to international brands 2. No exclusive product offering to attract the customer 1.Fast growing automobile market Opportunity 2.Increasing purchasing power parity 1.Intense competition Threats 2.Government regulations and increasing fuel prices
Weakness
3.Improvement in public transport Competition 1.Hyundai i20 2.Maruti Swift 3.Chevrolet Beat 4.Ford Figo 5.Hyundai i10 6.Nissan Micra 7.Maruti Alto Competitors 8.Maruti 800
doc_676767495.docx
SWOT ANALYSIS OF MARUTI WAGON R
Maruti Wagon R Parent Company Category Sector Tagline/ Slogan USP Maruti Udyog Limited MUL Hatchback Automobiles For the smarter race Good safety features for a compact car suited for Indian roads STP Segment Target Group Positioning People who prefer value for money cars Middle class and upper-middle class A compact car for the smart urban nuclear family SWOT Analysis 1.Maruti brand has been in Indian market leader since a long time 2.Good advertising and high brand visibility Strength 3.Available in various color variants with low maintenance and high mileage 1.Stagnated market share due to international brands 2. No exclusive product offering to attract the customer 1.Fast growing automobile market Opportunity 2.Increasing purchasing power parity 1.Intense competition Threats 2.Government regulations and increasing fuel prices
Weakness
3.Improvement in public transport Competition 1.Hyundai i20 2.Maruti Swift 3.Chevrolet Beat 4.Ford Figo 5.Hyundai i10 6.Nissan Micra 7.Maruti Alto Competitors 8.Maruti 800
doc_676767495.docx