Description
SWOT ANALYSIS OF MARUTI SX4
Maruti SX4 Parent Company Category Sector Tagline/ Slogan Maruti Udyog Limited MUL Sedan Automobiles Men are Back A premium powerful sedan at an affordable price as compared to premium sedans STP Segment Target Group Positioning People who prefer value for money premium sedan Middle class and upper-middle class A powerful car for the men who want to be in control of the road SWOT Analysis 1.Powerful sedan with luxurious interiors 2.Good advertising and high brand visibility 3.Brand Maruti adds to brand value due to its strong brand equity 4.Available in petrol and diesel variants 1.Maintaining market share in an increasing competitive scenario in the sedan market 1.Fast growing automobile market 2.Increasing purchasing power parity Opportunity Threats 3.Use the strong global brand presence 1.Intense competition
USP
Strength
Weakness
2.Government regulations and increasing fuel prices 3.Improvement in public transport Competition 1.Fiat Linea 2.Volkawagen Vento 3.Hyundai Verna Competitors 4.Chevrolet Cruze 5.Honda City
doc_196705660.docx
SWOT ANALYSIS OF MARUTI SX4
Maruti SX4 Parent Company Category Sector Tagline/ Slogan Maruti Udyog Limited MUL Sedan Automobiles Men are Back A premium powerful sedan at an affordable price as compared to premium sedans STP Segment Target Group Positioning People who prefer value for money premium sedan Middle class and upper-middle class A powerful car for the men who want to be in control of the road SWOT Analysis 1.Powerful sedan with luxurious interiors 2.Good advertising and high brand visibility 3.Brand Maruti adds to brand value due to its strong brand equity 4.Available in petrol and diesel variants 1.Maintaining market share in an increasing competitive scenario in the sedan market 1.Fast growing automobile market 2.Increasing purchasing power parity Opportunity Threats 3.Use the strong global brand presence 1.Intense competition
USP
Strength
Weakness
2.Government regulations and increasing fuel prices 3.Improvement in public transport Competition 1.Fiat Linea 2.Volkawagen Vento 3.Hyundai Verna Competitors 4.Chevrolet Cruze 5.Honda City
doc_196705660.docx