Description
SWOT ANALYSIS OF MARUTI SWIFT
Maruti Swift Parent Company Category Sector Tagline/ Slogan USP Maruti Udyog Limited MUL Hatchback Automobiles You’re the Fuel Small luxury car which is suited for the urban nuclear family STP Segment Target Group Positioning People who prefer value for money compact cars Middle class and upper-middle class A car which is powered by the person driving the car SWOT Analysis 1.One of the most popular compact cars in Indian market 2.Good advertising and high brand visibility 3.Diesel and petrol variants available 4.Colors, features, mileage and low maintenance are its special features 5.Safety and good car control 1.Limited market share in intensely competitive hatchback segment 1.Fast growing automobile market 2.Increasing purchasing power parity Opportunity 3.Use the strong global brand presence
Strength
Weakness
1.Intense competition 2.Government regulations and increasing fuel prices Threats 3.Improvement in public transport Competition 1.Hyundai i20 2.Maruti Zen Estilo 3.Chevrolet Beat 4.Ford Figo 5.Hyundai i10 6.Nissan Micra 7.Maruti Alto 8.Maruti 800
Competitors
doc_346518189.docx
SWOT ANALYSIS OF MARUTI SWIFT
Maruti Swift Parent Company Category Sector Tagline/ Slogan USP Maruti Udyog Limited MUL Hatchback Automobiles You’re the Fuel Small luxury car which is suited for the urban nuclear family STP Segment Target Group Positioning People who prefer value for money compact cars Middle class and upper-middle class A car which is powered by the person driving the car SWOT Analysis 1.One of the most popular compact cars in Indian market 2.Good advertising and high brand visibility 3.Diesel and petrol variants available 4.Colors, features, mileage and low maintenance are its special features 5.Safety and good car control 1.Limited market share in intensely competitive hatchback segment 1.Fast growing automobile market 2.Increasing purchasing power parity Opportunity 3.Use the strong global brand presence
Strength
Weakness
1.Intense competition 2.Government regulations and increasing fuel prices Threats 3.Improvement in public transport Competition 1.Hyundai i20 2.Maruti Zen Estilo 3.Chevrolet Beat 4.Ford Figo 5.Hyundai i10 6.Nissan Micra 7.Maruti Alto 8.Maruti 800
Competitors
doc_346518189.docx