Description
SWOT ANALYSIS OF MARUTI SUZUKI
Maruti Suzuki Parent Company Category Sector Tagline/ Slogan Suzuki Motor Corporation Sedans, Hatchbacks, SUV’s Automobiles Way of life; Count on us Maruti has car models in every segment with a wide price range to choose from, apart from being the most reliable name in Indian automobile market STP Segment Target Group Positioning Complete automobile segment including sedans & SUV’s Indian urban and semi-urban middle class and upper middle class India’s No.1 automobile brand with strong legacy Product Portfolio Maruti 800 Maruti A star Maruti Alto Maruti Eeco Maruti Grand Vitara Maruti SX4 Maruti Wagon R Maruti Zen Estilo Maruti Omni Maruti Swift Brands Maruti Gypsy
USP
SWOT Analysis 1. Maruti is the largest passenger car company in India, accounting for around 45% market share 2. Over 6,000 people are employed with Maruti 3. Good advertising, product portfolio, self-competing brands 4. Largest distribution network of dealers and after sales service centres 5. Strong brand value and strong presence in the second hand car market 6. Having different revenue streams like Maruti finance, Maruti Insurance and Maruti driving schools 7. Over 700,000 units sold in India annually including 50,000 exports 1.Inability to penetrate into the international market 2.Employee management, strikes, worker wage problems 1. Developing hybrid cars and fuel efficient cars for the future 2.Tapping emerging markets across the world and building a global brand 3.Fast growing automobile market and increased purchasing power 1. Government policies for the automobile sector across the world 2. Ever increasing fuel prices 3. Intense competition from global automobile brands and cheaper brands 4. Substitute modes of public transport like buses, metro trains etc Competition 1.Honda 2.Toyota 3.Nissan 4.Hyundai 5.Fiat 6.Mitsubishi 7.Chevrolet 8.Tata Motors 9. Skoda 10. Toyota
Strength
Weakness
Opportunity
Threats
Competitors
11. Volkswagen 12. Ford
doc_656350809.docx
SWOT ANALYSIS OF MARUTI SUZUKI
Maruti Suzuki Parent Company Category Sector Tagline/ Slogan Suzuki Motor Corporation Sedans, Hatchbacks, SUV’s Automobiles Way of life; Count on us Maruti has car models in every segment with a wide price range to choose from, apart from being the most reliable name in Indian automobile market STP Segment Target Group Positioning Complete automobile segment including sedans & SUV’s Indian urban and semi-urban middle class and upper middle class India’s No.1 automobile brand with strong legacy Product Portfolio Maruti 800 Maruti A star Maruti Alto Maruti Eeco Maruti Grand Vitara Maruti SX4 Maruti Wagon R Maruti Zen Estilo Maruti Omni Maruti Swift Brands Maruti Gypsy
USP
SWOT Analysis 1. Maruti is the largest passenger car company in India, accounting for around 45% market share 2. Over 6,000 people are employed with Maruti 3. Good advertising, product portfolio, self-competing brands 4. Largest distribution network of dealers and after sales service centres 5. Strong brand value and strong presence in the second hand car market 6. Having different revenue streams like Maruti finance, Maruti Insurance and Maruti driving schools 7. Over 700,000 units sold in India annually including 50,000 exports 1.Inability to penetrate into the international market 2.Employee management, strikes, worker wage problems 1. Developing hybrid cars and fuel efficient cars for the future 2.Tapping emerging markets across the world and building a global brand 3.Fast growing automobile market and increased purchasing power 1. Government policies for the automobile sector across the world 2. Ever increasing fuel prices 3. Intense competition from global automobile brands and cheaper brands 4. Substitute modes of public transport like buses, metro trains etc Competition 1.Honda 2.Toyota 3.Nissan 4.Hyundai 5.Fiat 6.Mitsubishi 7.Chevrolet 8.Tata Motors 9. Skoda 10. Toyota
Strength
Weakness
Opportunity
Threats
Competitors
11. Volkswagen 12. Ford
doc_656350809.docx