Description
SWOT ANALYSIS OF MARUTI OMNI
Maruti Omni Parent Company Category Sector Tagline/ Slogan Maruti Udyog Limited MUL MUV Automobiles Fits All Sliding doors with ample space to convert vehicle as per commercial requirements STP Segment People who prefer value for money cars Middle class and upper-middle class and commercial purposes like ambulances, cab services and logistics companies A MUV which can fit in all types of people for all business purposes SWOT Analysis 1.Has been in Indian market since a long time 2.Good advertising and high brand visibility 3.Available in 5 models i.e. 5 seater, 8 seater, cargo, ambulance and LPG 4.Low maintenance cost and high mileage as compared to competitors 1.Stagnated market share due to international brands 2.Design and safety is a major issue for front seat passengers 3.Image of a taxi service vehicle restricts sale only for commercial purposes 1.Fast growing automobile market
USP
Target Group
Positioning
Strength
Weakness Opportunity
2.Increasing purchasing power parity 1.Intense competition 2.Government regulations and increasing fuel prices Threats 3.Improvement in public transport Competition 1.Toyota Innova 2.Mahindra Bolero Competitors 3.Mahindra Xylo
doc_379651835.docx
SWOT ANALYSIS OF MARUTI OMNI
Maruti Omni Parent Company Category Sector Tagline/ Slogan Maruti Udyog Limited MUL MUV Automobiles Fits All Sliding doors with ample space to convert vehicle as per commercial requirements STP Segment People who prefer value for money cars Middle class and upper-middle class and commercial purposes like ambulances, cab services and logistics companies A MUV which can fit in all types of people for all business purposes SWOT Analysis 1.Has been in Indian market since a long time 2.Good advertising and high brand visibility 3.Available in 5 models i.e. 5 seater, 8 seater, cargo, ambulance and LPG 4.Low maintenance cost and high mileage as compared to competitors 1.Stagnated market share due to international brands 2.Design and safety is a major issue for front seat passengers 3.Image of a taxi service vehicle restricts sale only for commercial purposes 1.Fast growing automobile market
USP
Target Group
Positioning
Strength
Weakness Opportunity
2.Increasing purchasing power parity 1.Intense competition 2.Government regulations and increasing fuel prices Threats 3.Improvement in public transport Competition 1.Toyota Innova 2.Mahindra Bolero Competitors 3.Mahindra Xylo
doc_379651835.docx