Description
SWOT ANALYSIS OF MARUTI GYPSY
Maruti Gypsy King Parent Company Category Sector Tagline/ Slogan Maruti Udyog Limited MUL SUV Automobiles There is a Gypsy for everyone Maruti Gypsy is available with soft top, hard top and ambulance car STP Segment Target Group Positioning People who prefer value for money cars Middle class and upper-middle class An SUV which so much variety that everyone can buy it SWOT Analysis 1.Maruti Gypsy is popular with the Indian armed forces, police and security forces 2.Good advertising and high brand visibility 3.Available as a fourwheel drive which has low maintenance cost and good mileage 1.Stagnated market share due to international brands 2.Not popular as a valued car for the commercial customer 1.Fast growing automobile market Opportunity Threats 2.Increasing purchasing power parity 1.Intense competition
USP
Strength
Weakness
2.Government regulations and increasing fuel prices 3.Improvement in public transport Competition 1.Toyota Innova 2.Mahindra Bolero Competitors 3.Mahindra Xylo
doc_602197648.docx
SWOT ANALYSIS OF MARUTI GYPSY
Maruti Gypsy King Parent Company Category Sector Tagline/ Slogan Maruti Udyog Limited MUL SUV Automobiles There is a Gypsy for everyone Maruti Gypsy is available with soft top, hard top and ambulance car STP Segment Target Group Positioning People who prefer value for money cars Middle class and upper-middle class An SUV which so much variety that everyone can buy it SWOT Analysis 1.Maruti Gypsy is popular with the Indian armed forces, police and security forces 2.Good advertising and high brand visibility 3.Available as a fourwheel drive which has low maintenance cost and good mileage 1.Stagnated market share due to international brands 2.Not popular as a valued car for the commercial customer 1.Fast growing automobile market Opportunity Threats 2.Increasing purchasing power parity 1.Intense competition
USP
Strength
Weakness
2.Government regulations and increasing fuel prices 3.Improvement in public transport Competition 1.Toyota Innova 2.Mahindra Bolero Competitors 3.Mahindra Xylo
doc_602197648.docx