Description
SWOT ANALYSIS OF MARUTI GRAND VITARA
Maruti Grand Vitara
Parent Company
Maruti Udyog Limited MUL
Category
SUV
Sector
Automobiles
Tagline/ Slogan
Play it your way
Fully loaded SUV at a comparatively lower price as compared to USP competitor SUVs
STP
Segment
People who prefer value for money cars
Target Group
Middle class and upper-middle class
A powerful SUV for people who want to control the road the way they Positioning want
SWOT Analysis
1.Maruti brand has been in Indian market leader since a long time 2.Good advertising and high brand visibility Strength 3.Good features and performance
1.Stagnated market share due to international brands Weakness 2.Limited advertising as compared to leading SUV brands
1.Increasing purchasing power parity 2.Use the strong global brand presence to expand into emerging Opportunity markets
Threats
1.Intense competition
2.Government regulations and increasing fuel prices 3.Improvement in public transport 4.Slow growth in SUV market
Competition
1.Toyota Innova 2.Mahindra Bolero 3.Mahindra Xylo Competitors 4.Toyota Fortuner
doc_550377913.docx
SWOT ANALYSIS OF MARUTI GRAND VITARA
Maruti Grand Vitara
Parent Company
Maruti Udyog Limited MUL
Category
SUV
Sector
Automobiles
Tagline/ Slogan
Play it your way
Fully loaded SUV at a comparatively lower price as compared to USP competitor SUVs
STP
Segment
People who prefer value for money cars
Target Group
Middle class and upper-middle class
A powerful SUV for people who want to control the road the way they Positioning want
SWOT Analysis
1.Maruti brand has been in Indian market leader since a long time 2.Good advertising and high brand visibility Strength 3.Good features and performance
1.Stagnated market share due to international brands Weakness 2.Limited advertising as compared to leading SUV brands
1.Increasing purchasing power parity 2.Use the strong global brand presence to expand into emerging Opportunity markets
Threats
1.Intense competition
2.Government regulations and increasing fuel prices 3.Improvement in public transport 4.Slow growth in SUV market
Competition
1.Toyota Innova 2.Mahindra Bolero 3.Mahindra Xylo Competitors 4.Toyota Fortuner
doc_550377913.docx