Description
SWOT ANALYSIS OF MARUTI EECO
Maruti Eeco Parent Company Category Sector Tagline/ Slogan USP Maruti Udyog Limited MUL MUV Automobiles Happiness family size Adjustable seats and spacious interiors STP Segment Target Group People who prefer value for money SUV Middle class and upper-middle class A MUV for the entire family for long distance journeys which gives them happiness SWOT Analysis 1.Multi utility vehicle for the family which has low maintenance cost and good mileage 2.Suzuki Carry version in Japan is very popular commercial vehicle 1.Stagnated market share due to international brands 2.Low advertising and low visibility as compared to top brands 1.Fast growing automobile market Opportunity 2.Increasing purchasing power parity 1.Intense competition Threats 2.Government regulations and increasing fuel prices
Positioning
Strength
Weakness
3.Improvement in public transport Competition 1.Toyota Innova 2.Mahindra Bolero Competitors 3.Mahindra Xylo
doc_236168459.docx
SWOT ANALYSIS OF MARUTI EECO
Maruti Eeco Parent Company Category Sector Tagline/ Slogan USP Maruti Udyog Limited MUL MUV Automobiles Happiness family size Adjustable seats and spacious interiors STP Segment Target Group People who prefer value for money SUV Middle class and upper-middle class A MUV for the entire family for long distance journeys which gives them happiness SWOT Analysis 1.Multi utility vehicle for the family which has low maintenance cost and good mileage 2.Suzuki Carry version in Japan is very popular commercial vehicle 1.Stagnated market share due to international brands 2.Low advertising and low visibility as compared to top brands 1.Fast growing automobile market Opportunity 2.Increasing purchasing power parity 1.Intense competition Threats 2.Government regulations and increasing fuel prices
Positioning
Strength
Weakness
3.Improvement in public transport Competition 1.Toyota Innova 2.Mahindra Bolero Competitors 3.Mahindra Xylo
doc_236168459.docx