Description
SWOT ANALYSIS OF MARUTI ALTO
Maruti Alto Parent Company Category Sector Tagline/ Slogan USP Maruti Udyog Limited MUL Hatchback Automobiles Lets Go Small car at a cheap price as compared to competitors STP Segment Target Group Positioning People who prefer value for money cars Middle class and upper-middle class A car for the urban nuclear family who want to adventure out SWOT Analysis 1.Has been in Indian market leader since a long time 2.Good advertising and high brand visibility 3.Service parts less costly and low maintenance 4.Good mileage and performance for Indian roads 5.Economically feasible and good quality compact car 1.Stagnated market share due to international brands 1.Fast growing automobile market 2.Increasing purchasing power parity Opportunity Threats 3.Use the strong global brand presence 4.Need to world on bringing hybrid and eco-friendly models 1.Intense competition
Strength Weakness
2.Government regulations and increasing fuel prices 3.Improvement in public transport Competition 1.Hyundai i20 2.Maruti Swift 3.Chevrolet Beat 4.Ford Figo 5.Hyundai i10 Competitors 6.Nissan Micra 7.Maruti 800
doc_651739820.docx
SWOT ANALYSIS OF MARUTI ALTO
Maruti Alto Parent Company Category Sector Tagline/ Slogan USP Maruti Udyog Limited MUL Hatchback Automobiles Lets Go Small car at a cheap price as compared to competitors STP Segment Target Group Positioning People who prefer value for money cars Middle class and upper-middle class A car for the urban nuclear family who want to adventure out SWOT Analysis 1.Has been in Indian market leader since a long time 2.Good advertising and high brand visibility 3.Service parts less costly and low maintenance 4.Good mileage and performance for Indian roads 5.Economically feasible and good quality compact car 1.Stagnated market share due to international brands 1.Fast growing automobile market 2.Increasing purchasing power parity Opportunity Threats 3.Use the strong global brand presence 4.Need to world on bringing hybrid and eco-friendly models 1.Intense competition
Strength Weakness
2.Government regulations and increasing fuel prices 3.Improvement in public transport Competition 1.Hyundai i20 2.Maruti Swift 3.Chevrolet Beat 4.Ford Figo 5.Hyundai i10 Competitors 6.Nissan Micra 7.Maruti 800
doc_651739820.docx