Description
SWOT ANALYSIS OF MARUTI A STAR
Maruti A Star Parent Company Category Sector Tagline/ Slogan USP Maruti Udyog Limited MUL Hatchback Automobiles Stop at Nothing Fuel efficient petrol car with high mileage STP Segment Target Group People who prefer value for money cars Middle class and upper-middle class A compact car which will enable the owners to not stop any moment SWOT Analysis 1.Good performance, high mileage and low maintenance cost Strength 2.Good advertising and high brand visibility 1.Stagnated market share due to international brands 2.Similar to popular Maruti 800 and Maruti Alto, hence low value 1.Fast growing automobile market 2.Increasing purchasing power parity Opportunity 3.Use the strong global brand presence 1.Intense competition from other small cars Threats 2.Government regulations and increasing fuel prices
Positioning
Weakness
3.Improvement in public transport Competition 1.Hyundai i20 2.Maruti Swift 3.Chevrolet Beat 4.Ford Figo 5.Hyundai i10 6.Nissan Micra 7.Maruti Alto 8.Maruti 800
Competitors
doc_226418327.docx
SWOT ANALYSIS OF MARUTI A STAR
Maruti A Star Parent Company Category Sector Tagline/ Slogan USP Maruti Udyog Limited MUL Hatchback Automobiles Stop at Nothing Fuel efficient petrol car with high mileage STP Segment Target Group People who prefer value for money cars Middle class and upper-middle class A compact car which will enable the owners to not stop any moment SWOT Analysis 1.Good performance, high mileage and low maintenance cost Strength 2.Good advertising and high brand visibility 1.Stagnated market share due to international brands 2.Similar to popular Maruti 800 and Maruti Alto, hence low value 1.Fast growing automobile market 2.Increasing purchasing power parity Opportunity 3.Use the strong global brand presence 1.Intense competition from other small cars Threats 2.Government regulations and increasing fuel prices
Positioning
Weakness
3.Improvement in public transport Competition 1.Hyundai i20 2.Maruti Swift 3.Chevrolet Beat 4.Ford Figo 5.Hyundai i10 6.Nissan Micra 7.Maruti Alto 8.Maruti 800
Competitors
doc_226418327.docx