Description
SWOT ANALYSIS OF MARUTI 800
Maruti 800 Parent Company Category Sector Tagline/ Slogan USP Maruti Udyog Limited MUL Hatchback Automobiles Change your life India’s most popular car in its automobile history STP Segment Target Group People who prefer value for money cars Middle class and lower-middle class A compact family car which will change your life and become a part of your life SWOT Analysis 1.Has been in Indian market leader since a long time 2.Good advertising and high brand visibility 3.Over 2.5 million Maruti 800’s sold since its launch in 1983 4.Excellent mileage, good features and low maintenance Strength 5.Strongest automobile and top-of-the-mind automobile in Indian market 1.Stagnated market share due to international brands 2.Gradual phase out of the most popular car brand 1.Fast growing automobile market 2.Increasing purchasing power parity Opportunity 3.Use the strong global brand presence
Positioning
Weakness
1.Intense competition 2.Government regulations and increasing fuel prices Threats 3.Improvement in public transport Competition 1.Hyundai i20 2.Maruti Swift 3.Chevrolet Beat 4.Ford Figo 5.Hyundai i10 Competitors 6.Nissan Micra 7.Maruti Alto
doc_989394340.docx
SWOT ANALYSIS OF MARUTI 800
Maruti 800 Parent Company Category Sector Tagline/ Slogan USP Maruti Udyog Limited MUL Hatchback Automobiles Change your life India’s most popular car in its automobile history STP Segment Target Group People who prefer value for money cars Middle class and lower-middle class A compact family car which will change your life and become a part of your life SWOT Analysis 1.Has been in Indian market leader since a long time 2.Good advertising and high brand visibility 3.Over 2.5 million Maruti 800’s sold since its launch in 1983 4.Excellent mileage, good features and low maintenance Strength 5.Strongest automobile and top-of-the-mind automobile in Indian market 1.Stagnated market share due to international brands 2.Gradual phase out of the most popular car brand 1.Fast growing automobile market 2.Increasing purchasing power parity Opportunity 3.Use the strong global brand presence
Positioning
Weakness
1.Intense competition 2.Government regulations and increasing fuel prices Threats 3.Improvement in public transport Competition 1.Hyundai i20 2.Maruti Swift 3.Chevrolet Beat 4.Ford Figo 5.Hyundai i10 Competitors 6.Nissan Micra 7.Maruti Alto
doc_989394340.docx