Description
SWOT ANALYSIS OF MARS
Mars
Parent Company
Mars
Category
Chocolate
Sector
Food Products
Tagline/ Slogan
Work, rest and play
MARS bar is one of the confectionery industry's greatest success USP stories
STP
Segment
People looking to have high quality premium chocolate
Target Group
All age groups middle and upper class people
Positioning
Mars bar can be enjoyed at every moment
SWOT Analysis
1.International brand name and brand presence 2.High brand loyalty 3.Great taste and packaging 4.Highly regarded as a global chocolate brand Strength 5.Sponsors global football teams
1.Expensive chocolates Weakness 2.Not easily available
1.Tap growing cities and retail chains Opportunity 2.Have more variety and smaller gift packages
1.Other competing chocolate brands Threats 2.Calorie conscious people
Competition
1. Cadburys Competitors 2. 5 Star
doc_223541526.docx
SWOT ANALYSIS OF MARS
Mars
Parent Company
Mars
Category
Chocolate
Sector
Food Products
Tagline/ Slogan
Work, rest and play
MARS bar is one of the confectionery industry's greatest success USP stories
STP
Segment
People looking to have high quality premium chocolate
Target Group
All age groups middle and upper class people
Positioning
Mars bar can be enjoyed at every moment
SWOT Analysis
1.International brand name and brand presence 2.High brand loyalty 3.Great taste and packaging 4.Highly regarded as a global chocolate brand Strength 5.Sponsors global football teams
1.Expensive chocolates Weakness 2.Not easily available
1.Tap growing cities and retail chains Opportunity 2.Have more variety and smaller gift packages
1.Other competing chocolate brands Threats 2.Calorie conscious people
Competition
1. Cadburys Competitors 2. 5 Star
doc_223541526.docx