Description
SWOT ANALYSIS OF MARS INCORPORATED
Mars, Incorporated
Parent Company
Mars, Incorporated
Category
Food Products & Confectionery
Sector
Food and Beverages
Tagline/ Slogan
Chocolate and much more
World’s leading manufacturer of confectionery, drinks, other food USP products and animal food
STP
Segment
People looking for good quality chocolates or animal food
Target Group
All age groups of middle and upper middle class families
A high quality, trusted confectionary and animal food brand which is Positioning popular world over
Product Portfolio
Snicker Bounty Mars Orbit chewing gum Brands
SWOT Analysis
1. A globally recognized brand with a strong product portfolio 2. Strong supply chain network Strength 3. Popular brands like Snickers, Mars, Bounty, Orbit, Doublemint, Pedigree, Whiskas, and many more
4. An employee strength of 70,000 5.Stong customer loyalty 6.Strong financial muscle power 7.Five principles of quality, responsibility, mutuality, efficiency and freedom 8.A strong subsidiary brand like Wrigley Jr. Company
1.Stong competition from other players means limited market share growth 2.Opposition and protest from vegetarian people on the use of animal Weakness rennet
1.Acquisitions to increase market share 2.Increase online presence 3.Invest in Research and development 4.Increase its presence in developing countries and tap those Opportunity markets
1.Competition 2.Global economic slowdown and inflation in most countries Threats 3.Health consciousness amongst people
Competition
1.Hersheys 2.Nestle 3.Kraft foods Competitors 4.Perfetti Van Melle
doc_426956452.docx
SWOT ANALYSIS OF MARS INCORPORATED
Mars, Incorporated
Parent Company
Mars, Incorporated
Category
Food Products & Confectionery
Sector
Food and Beverages
Tagline/ Slogan
Chocolate and much more
World’s leading manufacturer of confectionery, drinks, other food USP products and animal food
STP
Segment
People looking for good quality chocolates or animal food
Target Group
All age groups of middle and upper middle class families
A high quality, trusted confectionary and animal food brand which is Positioning popular world over
Product Portfolio
Snicker Bounty Mars Orbit chewing gum Brands
SWOT Analysis
1. A globally recognized brand with a strong product portfolio 2. Strong supply chain network Strength 3. Popular brands like Snickers, Mars, Bounty, Orbit, Doublemint, Pedigree, Whiskas, and many more
4. An employee strength of 70,000 5.Stong customer loyalty 6.Strong financial muscle power 7.Five principles of quality, responsibility, mutuality, efficiency and freedom 8.A strong subsidiary brand like Wrigley Jr. Company
1.Stong competition from other players means limited market share growth 2.Opposition and protest from vegetarian people on the use of animal Weakness rennet
1.Acquisitions to increase market share 2.Increase online presence 3.Invest in Research and development 4.Increase its presence in developing countries and tap those Opportunity markets
1.Competition 2.Global economic slowdown and inflation in most countries Threats 3.Health consciousness amongst people
Competition
1.Hersheys 2.Nestle 3.Kraft foods Competitors 4.Perfetti Van Melle
doc_426956452.docx