Description
SWOT ANALYSIS OF MARKS AND SPENCER
Marks and Spencer
Parent Company
Marks and Spencers
Category
Retail
Sector
Lifestyle and retail
Tagline/ Slogan
Quality worth every penny
One of the UK's leading retailers with around 21+ million customers USP each week. STP
Segment
Cost conscious group
Target Group
Upper class and upper middle class
Positioning
High Quality within reach SWOT Analysis
1. It is one of the most powerful retail brand with a top of the mind recall 2. M&S’s products are perceives as “value for money” due to quality, convenience and wide range of products. 3. They have their own branded labels 4. It has over 1000+ stores present across 40 countries Strength 5. Over 80,000 employees form a part of the workforce globally
1. Strong competition from other retail brands means limited market share 2. Being a popular brand, they need to protect their brand from Weakness misuse of fake imitation products
1. M&S can develop their website 2. They can introduce new market segments that offer more profit 3. There are future opportunities in expanding their brand into China Opportunity & India.
1. Other retail stores are a threat due to their discounted prices 2. M&S being a global retailer means they are exposed to different political facts in countries they work in. Threats 3. Govt policies for retail stores Competition
1. Aldi 2. Asda 3. Centra 4. Tesco Competitors 5. Farmfoods
doc_798625534.docx
SWOT ANALYSIS OF MARKS AND SPENCER
Marks and Spencer
Parent Company
Marks and Spencers
Category
Retail
Sector
Lifestyle and retail
Tagline/ Slogan
Quality worth every penny
One of the UK's leading retailers with around 21+ million customers USP each week. STP
Segment
Cost conscious group
Target Group
Upper class and upper middle class
Positioning
High Quality within reach SWOT Analysis
1. It is one of the most powerful retail brand with a top of the mind recall 2. M&S’s products are perceives as “value for money” due to quality, convenience and wide range of products. 3. They have their own branded labels 4. It has over 1000+ stores present across 40 countries Strength 5. Over 80,000 employees form a part of the workforce globally
1. Strong competition from other retail brands means limited market share 2. Being a popular brand, they need to protect their brand from Weakness misuse of fake imitation products
1. M&S can develop their website 2. They can introduce new market segments that offer more profit 3. There are future opportunities in expanding their brand into China Opportunity & India.
1. Other retail stores are a threat due to their discounted prices 2. M&S being a global retailer means they are exposed to different political facts in countries they work in. Threats 3. Govt policies for retail stores Competition
1. Aldi 2. Asda 3. Centra 4. Tesco Competitors 5. Farmfoods
doc_798625534.docx