Description
SWOT ANALYSIS OF MARICO
Marico
Parent Company
Marico
Category
Consumer Products
Sector
FMCG
Tagline/ Slogan
Be more everyday
USP
1 out of 3 Indians uses a Marico product STP
Segment
Products and services for daily needs
Target Group
Every Indian household especially the middle class
Positioning
With Marico, your every single day needs are fulfilled Product Portfolio
Consumer Products 1. Parachute 3. Mediker Brands 5. Kaya Skin Clinic SWOT Analysis 2.Hair & Care 4.Revive
1. Excellent distribution network and product availability 2. The product portfolio of Marico has brands covering Edible Oil, Hair Oils, Skin Care, Fabric Care, etc. 3. Popular brands, good brand visibility and excellent advertising of products has led to strong brand loyalty 4. Experience management and good R&D 5. Marico is present in more than 25 countries across Asia and the Strength African continent. 6. Marico reaches over 2.5 million outlets and around 130 million
customers
1. Market share is limited due to presence of other strong FMCG brands 2. Marico products has stiff competition from big domestic players Weakness and international brands
1. Tap rural markets and increase penetration in urban areas 2.Mergers and acquisitions to strengthen the brand Opportunity 3.Increasing purchasing power of people thereby increasing demand
1. Intense and increasing competition amongst other FMCG companies 2.FDI in retail thereby allowing international brands Threats 3. Competition from unbranded and local products Competition
1. ITC 2. L'Oréal 3. Nirma Ltd 4. HUL 5. Colgate-Palmolive 6. Procter and Gamble Competitors 7. Dabur
doc_377932985.docx
SWOT ANALYSIS OF MARICO
Marico
Parent Company
Marico
Category
Consumer Products
Sector
FMCG
Tagline/ Slogan
Be more everyday
USP
1 out of 3 Indians uses a Marico product STP
Segment
Products and services for daily needs
Target Group
Every Indian household especially the middle class
Positioning
With Marico, your every single day needs are fulfilled Product Portfolio
Consumer Products 1. Parachute 3. Mediker Brands 5. Kaya Skin Clinic SWOT Analysis 2.Hair & Care 4.Revive
1. Excellent distribution network and product availability 2. The product portfolio of Marico has brands covering Edible Oil, Hair Oils, Skin Care, Fabric Care, etc. 3. Popular brands, good brand visibility and excellent advertising of products has led to strong brand loyalty 4. Experience management and good R&D 5. Marico is present in more than 25 countries across Asia and the Strength African continent. 6. Marico reaches over 2.5 million outlets and around 130 million
customers
1. Market share is limited due to presence of other strong FMCG brands 2. Marico products has stiff competition from big domestic players Weakness and international brands
1. Tap rural markets and increase penetration in urban areas 2.Mergers and acquisitions to strengthen the brand Opportunity 3.Increasing purchasing power of people thereby increasing demand
1. Intense and increasing competition amongst other FMCG companies 2.FDI in retail thereby allowing international brands Threats 3. Competition from unbranded and local products Competition
1. ITC 2. L'Oréal 3. Nirma Ltd 4. HUL 5. Colgate-Palmolive 6. Procter and Gamble Competitors 7. Dabur
doc_377932985.docx