Description
SWOT ANALYSIS OF MARIA GRACHVOGEL
Maria Grachvogel
Parent Company
Maria Grachvogel
Category
Apparel and accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
-
USP
Maria Grachvogel designs and quality STP
Segment
Premium lifestyle clothing and apparel
Target Group
Urban upper middle class
Positioning
Excellent contemporary high quality clothing SWOT Analysis
1. A well known brand endorsed by international celebrities 2. Premium Fits and Designs 3. Famous for its unique style of digital printing called “Artwork Print” 4. Each design is hand painted by Maria to work in harmony with the garment and the silhouette it creates on the body Strength 5. Good product portfolio and wide range
1.Premium audience and hence the target audience is limited 2.Limited global presence 3.Has to maintain its strong brand image and hence has to spend a Weakness considerable amount of finances supporting the activities
1. Increase the amount of digital presence to increase visibility in Opportunity 2.Increase its presence in emerging countries since the amount of disposable income and fashion consciousness in increasing with a
considerable speed here
1. Intense competition 2.Fast changing consumer behavior and fashion industry Threats 3.Ease of substitution Competition
1. Gucci 2. Hugo Boss Competitors 3. Marks and Spencer
doc_324170180.docx
SWOT ANALYSIS OF MARIA GRACHVOGEL
Maria Grachvogel
Parent Company
Maria Grachvogel
Category
Apparel and accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
-
USP
Maria Grachvogel designs and quality STP
Segment
Premium lifestyle clothing and apparel
Target Group
Urban upper middle class
Positioning
Excellent contemporary high quality clothing SWOT Analysis
1. A well known brand endorsed by international celebrities 2. Premium Fits and Designs 3. Famous for its unique style of digital printing called “Artwork Print” 4. Each design is hand painted by Maria to work in harmony with the garment and the silhouette it creates on the body Strength 5. Good product portfolio and wide range
1.Premium audience and hence the target audience is limited 2.Limited global presence 3.Has to maintain its strong brand image and hence has to spend a Weakness considerable amount of finances supporting the activities
1. Increase the amount of digital presence to increase visibility in Opportunity 2.Increase its presence in emerging countries since the amount of disposable income and fashion consciousness in increasing with a
considerable speed here
1. Intense competition 2.Fast changing consumer behavior and fashion industry Threats 3.Ease of substitution Competition
1. Gucci 2. Hugo Boss Competitors 3. Marks and Spencer
doc_324170180.docx