Description
SWOT ANALYSIS OF MARCOS CARS
Marcos Cars Parent Company Category Sector Tagline/ Slogan USP Marcos Engineering Ltd. Passenger Cars Automobiles British Design & American Power STP Segment Target Group Positioning Affluent who are willing to pay extra for retro style Upper middle and upper class Retro-styling performance cars SWOT Analysis 1. Founded in 1959 and has a strong presence in UK 2. Uses a very potent Chevrolet engine, very modern design with retro feel& a very light design, but a cramped cabin 3. First to experiment with plywood design 4. Strong competitor in the GT racing series Strength 5. They have also rolled out their dealer network which is currently focused to UK 1. Stopped production due to bankruptcy 2.Always had been a small volume player due to which less known outside the UK 3.Lacks large funds unlike the group manufacturers like the BMW, Volkswagen, Ford & others which back brands like Audi, Bentley, Aston Martin respectively 1. To go increase customer relations events & activities which
Weakness Opportunity
will enhance the ownership experience 2. To increase the global reach as currently it is present only in the UK 3.Emerging markets like India where race tracks & other similar infrastructure is on rise are geographical opportunities 4. Publicize the products along with the owners; this will enhance the ownership experience as well 1.The Italian & German manufacturers may easily come up with products which will over power its products 2.It has the threat of being taken over by the larger players, which may turn out good for the company as well, but will hamper its control & vision 3.People giving up speed & performance for environmentally friendly cars can seriously hamper the sales of these types of cars Competition 1. Ferrari 2. Porsche Competitors 3. Aston Martin
Threats
doc_721131378.docx
SWOT ANALYSIS OF MARCOS CARS
Marcos Cars Parent Company Category Sector Tagline/ Slogan USP Marcos Engineering Ltd. Passenger Cars Automobiles British Design & American Power STP Segment Target Group Positioning Affluent who are willing to pay extra for retro style Upper middle and upper class Retro-styling performance cars SWOT Analysis 1. Founded in 1959 and has a strong presence in UK 2. Uses a very potent Chevrolet engine, very modern design with retro feel& a very light design, but a cramped cabin 3. First to experiment with plywood design 4. Strong competitor in the GT racing series Strength 5. They have also rolled out their dealer network which is currently focused to UK 1. Stopped production due to bankruptcy 2.Always had been a small volume player due to which less known outside the UK 3.Lacks large funds unlike the group manufacturers like the BMW, Volkswagen, Ford & others which back brands like Audi, Bentley, Aston Martin respectively 1. To go increase customer relations events & activities which
Weakness Opportunity
will enhance the ownership experience 2. To increase the global reach as currently it is present only in the UK 3.Emerging markets like India where race tracks & other similar infrastructure is on rise are geographical opportunities 4. Publicize the products along with the owners; this will enhance the ownership experience as well 1.The Italian & German manufacturers may easily come up with products which will over power its products 2.It has the threat of being taken over by the larger players, which may turn out good for the company as well, but will hamper its control & vision 3.People giving up speed & performance for environmentally friendly cars can seriously hamper the sales of these types of cars Competition 1. Ferrari 2. Porsche Competitors 3. Aston Martin
Threats
doc_721131378.docx